fromNature3 weeks agoExploring the use of double-speed video playback in a fast-paced society through structural equation modeling - Scientific ReportsPerceived usefulness and attitude primarily drive users' intention to utilize the double-speed function in video playback.
Social media marketingfromNature3 months agoThe impact mechanism of tourism short video content marketing on users' travel behavioral intention - Humanities and Social Sciences CommunicationsTAM predicts the acceptance of technology like short video marketing in tourism, emphasizing the need for continuous updates.