The Drum2 weeks agoMarketingUsing curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem. [ more ]
Smartasset1 month agoMarketing5 Sales Strategies for Financial AdvisorsFinancial advisors use targeted sales strategies for client acquisition and retention. [ more ]
Forbes1 month agoMarketingCouncil Post: How To Successfully Enter A New Market With Influencer MarketingBusinesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]
www.theguardian.com2 months agoBlack Lives MatterMenthol cigarettes are killing Black Americans. Advocates are suing the government to change thatAggressive marketing of menthol cigarettes to Black communities led to high usage rates and related health issues. Legal actions are being taken to push for a ban on menthol cigarettes, with the FDA attempting to address the issue for over a decade. [ more ]
GREY Journal2 months agoMarketingEnhancing Retail Experience: The Power of Personalized Video CommercePersonalized video commerce uses data analytics to create customized video content for individual consumer preferences. Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights. [ more ]
MarTech2 months agoMarketingMaximizing your B2B spend: Is account-based marketing worth it? | MarTechTargeted approach with ABM focuses on high-value accounts for personalized marketing. ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams. [ more ]
The Drum2 weeks agoMarketingUsing curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem. [ more ]
Smartasset1 month agoMarketing5 Sales Strategies for Financial AdvisorsFinancial advisors use targeted sales strategies for client acquisition and retention. [ more ]
Forbes1 month agoMarketingCouncil Post: How To Successfully Enter A New Market With Influencer MarketingBusinesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]
www.theguardian.com2 months agoBlack Lives MatterMenthol cigarettes are killing Black Americans. Advocates are suing the government to change thatAggressive marketing of menthol cigarettes to Black communities led to high usage rates and related health issues. Legal actions are being taken to push for a ban on menthol cigarettes, with the FDA attempting to address the issue for over a decade. [ more ]
GREY Journal2 months agoMarketingEnhancing Retail Experience: The Power of Personalized Video CommercePersonalized video commerce uses data analytics to create customized video content for individual consumer preferences. Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights. [ more ]
MarTech2 months agoMarketingMaximizing your B2B spend: Is account-based marketing worth it? | MarTechTargeted approach with ABM focuses on high-value accounts for personalized marketing. ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams. [ more ]
The Drum4 months agoMarketingHow ad platforms are revolutionizing the way your favorite restaurants do businessAd platforms are revolutionizing advertising for small and medium-sized restaurants. Ad platforms provide SMEs with the opportunity to reach ready-to-buy customers and target them in a completely new way. [ more ]
MarTech6 months agoMarketingGoogle Analytics 4 can now be integrated with Salesforce Marketing Cloud | MarTechGoogle Analytics 4 properties can now be connected to Salesforce Marketing Cloud. Integration is available to both GA4 standard and 360 properties for the first time. Sync audiences from Analytics to Marketing Cloud for targeted marketing campaigns. [ more ]