#structured-data-and-signals

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#ai-mediated-b2b-buying #marketing-strategy #vendor-evaluation #cmo-leadership
Marketing tech
fromMarTech
20 hours ago

How shaping AI buying can boost B2B CMO strategic influence | MarTech

CMOs can gain strategic influence by shaping how AI evaluation criteria are encoded into vendor selection systems as B2B buying becomes machine-mediated.
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