We expect that fewer consumers will be landing on the web pages where most of that display inventory has historically existed, and so there will just be fewer monetizable audiences there to begin with,
The majority of Amazon smart speakers lean more into the "smart" than the "speaker," except for the Echo Studio. That device, which arrived in November 2019, was an imposing, sound-quality-first speaker that delivered Alexa functionality alongside impressive sound for a $200 device. But that was nearly six years ago - an eternity in tech product years - and the Studio has been due for a redesign. The 2025 model of the Echo Studio, which costs $219.99, is one of four new Echo devices - alongside the Echo Dot Max, Echo Show 8, and Echo Show 11 - designed for Alexa Plus.
What we've learned about retail signals is that they tell us so much more about a consumer around their interests and their lifestyle than any other signal can," says Molly Ryan, agency partnership director, Kroger Precision Marketing. Retail data has become a key ingredient in building precise, performant audiences - but for many brands, the complexity of programmatic activation has been a barrier. KPM's new managed-service offering is designed to make programmatic channels like CTV and streaming audio more accessible, particularly for mid-tier advertisers.
KEF has long been synonymous with premium home audio, producing some of the most revered hi-fi and home theater speakers in the world. Now, with the launch of the KEF XIO soundbar, the British audio specialist is extending its design and engineering prowess into the high-end soundbar market - delivering a product that prioritizes convenience without compromising the brand's signature sonic excellence.