#sports-media-and-broadcasting
#sports-media-and-broadcasting

11 hours ago

Chicago Bears

NFL Christmas Tripleheader Game Reportedly Headed to FOX in 2026

fromPoynter

Media industry

Report: Justice Department investigating America's favorite sport - Poynter

Media industry

Dept. of Justice sets sights on NFL's media rights deals

Media industry

Sources: DOJ opens antitrust investigation of NFL over TV deals

Media industry

The DOJ Is Investigating the NFL Over Its Media Rights Deals

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.

Chicago Bears

11 hours ago

NFL Christmas Tripleheader Game Reportedly Headed to FOX in 2026

NFL will have a Christmas Day tripleheader in 2026 with FOX joining Netflix for game coverage.

fromPoynter

Report: Justice Department investigating America's favorite sport - Poynter

The NFL dominates television viewership, with 46 of the top 50 telecasts in 2025 being NFL games.

Dept. of Justice sets sights on NFL's media rights deals

The DOJ is investigating the NFL's media deals amid concerns over consumer affordability and fair treatment of traditional broadcast partners.

Sources: DOJ opens antitrust investigation of NFL over TV deals

The Justice Department is investigating the NFL for potential anticompetitive practices related to its television contracts and subscription requirements.

The DOJ Is Investigating the NFL Over Its Media Rights Deals

The DOJ is investigating the NFL for potential anticompetitive practices in media rights deals affecting consumer costs.

Bloomberg: Doubts arise regarding NBA Europe revenues - the concerning figures

NBA Europe proposal may affect AC Milan's financial decisions regarding league participation.

19 hours ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.

12 hours ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.

Games

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

Netflix (NFLX) Could Have 15% Upside Now That WBD Deal Is Off the Table

Netflix's stock has potential upside of 14.6% as it shifts focus from acquisitions to subscriber growth and margin expansion.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.

fromVulture

9 hours ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.

12 hours ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.

Games

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

Netflix (NFLX) Could Have 15% Upside Now That WBD Deal Is Off the Table

Netflix's stock has potential upside of 14.6% as it shifts focus from acquisitions to subscriber growth and margin expansion.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.

Braves hope for another good Bryce Elder start against Cleveland

The Braves and Guardians face off with strong pitchers, Bryce Elder and Slade Cecconi, in a highly anticipated matchup.

Chicago Cubs

How to Watch Padres vs. Rockies: Live Stream or on TV - Bleacher Nation

fromPuck Prose

New York Yankees

A Cautionary Tale If The NHL Embraces Streaming

Chicago Cubs

Padres vs. Rockies: Start Time, Streaming Live, TV Channel, How to Watch - Bleacher Nation

New York Yankees

Why Netflix is turning Major League Baseball's opening night into a big event

Major League Baseball's opening day game will stream exclusively on Netflix, marking a significant shift in sports broadcasting.

Chicago Cubs

How to Watch Dodgers vs. Rangers: Live Stream or on TV - Bleacher Nation

The Los Angeles Dodgers host the Texas Rangers on April 10, 2026, with Tyler Glasnow and Kumar Rocker as starting pitchers.

Atlanta Braves

fromBattery Power

11 hours ago

Braves hope for another good Bryce Elder start against Cleveland

The Braves and Guardians face off with strong pitchers, Bryce Elder and Slade Cecconi, in a highly anticipated matchup.

Chicago Cubs

How to Watch Padres vs. Rockies: Live Stream or on TV - Bleacher Nation

New York Yankees

fromPuck Prose

A Cautionary Tale If The NHL Embraces Streaming

The MLB's streaming debut raises questions about the NHL's future broadcasting strategy and accessibility for fans.

Chicago Cubs

Padres vs. Rockies: Start Time, Streaming Live, TV Channel, How to Watch - Bleacher Nation

New York Yankees

Why Netflix is turning Major League Baseball's opening night into a big event

Major League Baseball's opening day game will stream exclusively on Netflix, marking a significant shift in sports broadcasting.

Chicago Cubs

How to Watch Dodgers vs. Rangers: Live Stream or on TV - Bleacher Nation

How Technology Is Transforming the Fan Experience at the 2026 FIFA World Cup in New York

The 2026 FIFA World Cup will utilize advanced technology, including AI and 5G, to enhance operations and fan experiences.

Soccer (FIFA)

fromBBC

15 hours ago

Football Daily - The Commentators' View: Ticket prices & 'needing snookers' - BBC Sounds

The podcast covers Premier League commentary, ticket price protests, and features a discussion on the Grand National with John Hunt.

#cnn

Privacy professionals

fromBloomberglaw

9 hours ago

CNN Stuck With Suit Challenging Use of Online Tracking Tools

CNN faces a class action for allegedly sharing consumer data without consent, violating California privacy law.

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.

Privacy professionals

fromBloomberglaw

9 hours ago

CNN Stuck With Suit Challenging Use of Online Tracking Tools

CNN faces a class action for allegedly sharing consumer data without consent, violating California privacy law.

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.

more#cnn

fromForbes

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Venture

15 hours ago

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.

Chicago Blackhawks

Fantasy hockey awards: Most valuable picks, players and standouts from the 2026 season

Fantasy hockey showcased breakout stars, waiver-wire gems, and surprising performances, influencing draft strategies and leaving managers with mixed feelings.

Toronto

fromBlueJaysNation

Blue Jays: Breaking down the offensive woes

The Toronto Blue Jays ended a six-game losing streak with a 4-3 win but struggle offensively in 2026, particularly with runners in scoring position.

Video games

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Podcast

fromDefector

A Post-Tournament Prospect Prospectus, With David Roth | Defector

David Roth shares insights on college basketball and draft prospects, highlighting specific players and intriguing archetypes.

Games

fromBattery Power

Should they get rid of the strike zone box on the broadcast?

The accuracy of the strike zone box has improved, reducing drama in ABS challenges during baseball broadcasts.

San Jose Sharks

fromFear the Fin

Sharks at Ducks game 78: Lines, game thread and how to watch

San Jose Sharks face Anaheim Ducks in a crucial matchup as Ducks seek to end a five-game losing streak.

San Francisco Giants

Roku will stream Savannah Bananas games, along with the entire Banana Ball Championship League

Roku will stream free content from the Banana Ball Championship League, including Savannah Bananas games, starting this month.

Data science

The data scientists trying to lift the USMNT to the World Cup

U.S. Soccer's analysts play a crucial role in decision-making and performance evaluation, significantly impacting the team's success.

The Opener: Astros, Rockies, Tigers

Astros face roster changes due to injuries, while Rockies aim for a winning record after a four-game streak.

Chicago Cubs

How to Watch Astros vs. Rockies: Live Stream or on TV - Bleacher Nation

The Houston Astros face the Colorado Rockies on April 6, 2026, at 8:40 p.m. ET, with Cody Bolton and Ryan Feltner as starting pitchers.

Boston Red Sox

fromMLB Trade Rumors

The Opener: Astros, Rockies, Tigers

Astros face roster changes due to injuries, while Rockies aim for a winning record after a four-game streak.

Chicago Cubs

How to Watch Astros vs. Rockies: Live Stream or on TV - Bleacher Nation

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromwww.socialmediatoday.com

4 days ago

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

fromTechCrunch

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Online marketing

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromwww.socialmediatoday.com

4 days ago

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

fromTechCrunch

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

more#youtube

Washington Wizards

fromwww.fourfourtwo.com

How to watch NWSL: Live streams, TV information for National Women's Soccer League 2026

Gotham FC won the 2025 NWSL Championship, defeating Washington Spirit with a late goal from Rose Lavelle.

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.

20 hours ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

fromCBR

15 hours ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.

20 hours ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

Why missing Champions League can boost Premier League teams: What data shows

Finishing in the top four is crucial for Arsenal's financial future and competitive viability, despite lacking immediate silverware.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

more#branded-content

#social-media

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromForbes

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Online marketing

fromForbes

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

Chicago Cubs

Nets vs. Pacers: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Chicago Cubs

How to Watch Knicks vs. Celtics: Live Stream or on TV - Bleacher Nation

Chicago Cubs

Nets vs. Pacers: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Chicago Cubs

How to Watch Knicks vs. Celtics: Live Stream or on TV - Bleacher Nation

Baseball's "Massive Opportunity" for audio: Audacys'... um ... pitch

Audacy partners with The New York Mets and Sportsbug to provide real-time digital radio play-by-play of Mets home games with minimal delay.

LA Clippers

4 days ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.

fromEMARKETER

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

fromThe Verge

Fubo's mobile app is pushing more sports highlights

Fubo updates its mobile app with new features including short-form videos, live previews, and enhanced AI-driven Team Channels for sports streaming.

10 hours ago

NBA, college football announcer Mark Jones is leaving ESPN after 36 years: 'Time to move on'

"It's been a memorable journey these decades with the ABC/ESPN family, but I have decided that it's time to move on," Jones wrote in a statement posted Friday on Instagram.

Media industry

fromCBR

16 hours ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.

fromSan Francisco Bay Times

21 hours ago

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.

fromThe Hollywood Reporter

fromCity AM

6 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

Podcast

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.

fromRAIN News

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromwww.npr.org

Media industry

Why OpenAI bought 'SportsCenter for Silicon Valley'

OpenAI acquires TBPN to influence the narrative around AI and engage with the tech community.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromwww.npr.org

Why OpenAI bought 'SportsCenter for Silicon Valley'

OpenAI acquires TBPN to influence the narrative around AI and engage with the tech community.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

fromThe Drum

Social media marketing

An overflow of content won't solve the enshittification of sports marketing

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

fromThe Drum

Social media marketing

An overflow of content won't solve the enshittification of sports marketing

more#sports-marketing

Phillies vs. Giants: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Bryce Harper led the way offensively in the Phillies' 6-4 victory over the Giants, going 3 for 4 with two doubles and three RBIs.

Chicago Cubs

fromEntrepreneur

12 hours ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromwww.fourfourtwo.com

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.

Television

The Masters is Amazon Prime's next test in live sports

Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday, marking a significant shift in media partnerships for the Masters.

Media industry

fromWIRED

The Indie News Queen Who's Not Done Pissing Off the Powerful

Amy Goodman, a prominent journalist, is the focus of the documentary 'Steal This Story, Please!', showcasing her relentless pursuit of truth.

Brewers vs. Rays: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Brewers won 63 of the 101 games they were the moneyline favorite last season, averaging 1.0 home run per game and ranking 12th in slugging percentage with .403.

Chicago Cubs

fromReadWrite

FanDuel announces TV closure and Picks shutdown plans

Flutter Entertainment is shutting down FanDuel TV and FanDuel Picks, eliminating over 100 jobs by 2027 as it refocuses on core betting operations.

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.

fromReadWrite

Fox integrates Kalshi prediction data across platforms

Fox Corporation partners with Kalshi to integrate prediction market data into its news programming across multiple platforms.

fromnews.bitcoin.com

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.

fromFast Company

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.

fromReadWrite

Fox integrates Kalshi prediction data across platforms

Fox Corporation partners with Kalshi to integrate prediction market data into its news programming across multiple platforms.

fromnews.bitcoin.com

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

fromPoynter

National Basketball Association

How will the consolidation of Indy TV stations change our city? - Poynter

News consolidation reduces the number of local stories and jobs, negatively impacting community journalism and audience trust.

fromwww.cnbc.com

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.

How Sports Illustrated is getting back in the game after scandal, layoffs

Sports Illustrated has successfully revitalized its brand and profitability after a challenging period, focusing less on traditional revenue streams.

fromRAIN News

Audio and podcasts best venues for consumer engagement in sports (Audacy)

Avid sports fans are younger, more diverse, and increasingly reached through audio rather than television, representing a 40% lift in purchase intent for brands.

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.

fromTelecompetitor

Survey: Is the streaming infrastructure ready for some football?

Content delivery network provider Netskrt's "State of the ISP Survey" found that live sporting events are the global infrastructure's most daunting streaming challenge and that the biggest worry is traffic generated by American football. The long-term study - conducted between May and August 2025 - includes input from 55 global internet service providers (ISPs). Almost eight in ten survey respondents (78%) said sports cause them the most concern related to streaming reliability. Of these, 70% pointed to American football as the most challenging sport to deliver. International football (soccer) is quickly approaching similar levels.

Soccer (FIFA)

fromThe Drum

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Online marketing

fromTheWrap

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.