#sports-content

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Source: LeBron's SpringHill Co. in merger talks

LeBron James is pursuing a merger between SpringHill Company and Fulwell 73 to enhance global sports content production.
#advertising

Pixels Unveils Groundbreaking Premium Vertical Video Network

Pixels has launched vRoll™, a premium digital video network providing sports content outside social media platforms.

Disney's Upfront Spotlights ESPN And Hulu | AdExchanger

Disney emphasizes its TV content offerings, including sports, during upfront event to attract viewers and advertisers.

Pixels Unveils Groundbreaking Premium Vertical Video Network

Pixels has launched vRoll™, a premium digital video network providing sports content outside social media platforms.

Disney's Upfront Spotlights ESPN And Hulu | AdExchanger

Disney emphasizes its TV content offerings, including sports, during upfront event to attract viewers and advertisers.
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#google-tv

Google TV receives a major update ahead of the launch of its new streaming box | TechCrunch

Google TV is enhancing user experience with smart home integration, personalized sports content, and AI-driven features. All updates precede the launch of Google TV Streamer.

So long, Chromecast: Google TV Streamer available today with these new features

Google introduces the Google TV Streamer, transforming Chromecast into a stylish tabletop device that serves as a smart home hub and supports free channels.

Google TV receives a major update ahead of the launch of its new streaming box | TechCrunch

Google TV is enhancing user experience with smart home integration, personalized sports content, and AI-driven features. All updates precede the launch of Google TV Streamer.

So long, Chromecast: Google TV Streamer available today with these new features

Google introduces the Google TV Streamer, transforming Chromecast into a stylish tabletop device that serves as a smart home hub and supports free channels.
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Netflix to Stream W.W.E.'s Raw' in $5 Billion Deal

Netflix has reached a 10-year, multibillion-dollar deal for exclusive rights to W.W.E.'s flagship weekly wrestling show Raw.
Netflix will also own the rights to stream W.W.E.'s other shows and specials outside of the United States.

Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchanger

Advertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
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