Media industryfromDigiday3 weeks agoMedia Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market moveThe NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.
Media industryfromDigiday4 months agoFuture of TV Briefing: Sports is becoming a bigger part of streaming services' programming librariesStreaming services are prioritizing live sports content to attract subscribers amidst rising programming costs.