Chelsea gambled by not agreeing a cheaper shirt sponsor deal will they reap the reward?Chelsea's strategy of delaying front-of-shirt sponsorship could yield higher returns if their performance improves.
This legendary London stadium is getting renamedTwickenham Stadium, home of England rugby, will be renamed Allianz Stadium due to a new sponsorship deal, aiming to secure its future as a leading rugby venue.
Endrick becomes Red Bull brand ambassadorReal Madrid's Endrick signed a sponsorship deal with Red Bull. The 18-year-old Brazilian international is now a brand ambassador for the company, adding to his existing brand partnerships with Disney, New Balance, and Panini.
Manchester United lose 15 million following latest collapseManchester United's failure to qualify for the Champions League led to a loss of 15 million in sponsorship money for the 2024-25 season.
Why Man Utd face being hit with yearly 10m adidas penaltyManchester United could lose 10m annually from adidas if they miss Champions LeagueNew adidas deal offers United 90m-a-season, but potential 10m deduction without Champions League qualification
Manchester United lose 15 million following latest collapseManchester United's failure to qualify for the Champions League led to a loss of 15 million in sponsorship money for the 2024-25 season.
Why Man Utd face being hit with yearly 10m adidas penaltyManchester United could lose 10m annually from adidas if they miss Champions LeagueNew adidas deal offers United 90m-a-season, but potential 10m deduction without Champions League qualification
LA Galaxy looking to prise world-class ace from BarcelonaBarcelona secures lucrative sponsorship with Spotify amidst financial challenges.