"This is incredibly noticeable when the device is supposed to be evenly lit and colored like a piece of paper," a Reddit user wrote in a post sharing his dissatisfaction with the Kindle Colorsoft. "I contacted Amazon about it and they are sending a replacement device under warranty. I will see if this new one is any better, but may be returning it in the end and keeping my years old Paperwhite if this new one is not up to expectations for a $300 device."