#social-media-reach

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#meta-verified #paid-verification #user-backlash #influencer-fatigue #tiktok-algorithm #creator-backlash
Marketing tech
fromThe Drum
1 week ago

Adland on alert after Meta Verification announcement sees surge in 'deactivate' searches

Meta's paid verification and reach-boost subscription risks undermining verification credibility, may disappoint subscribers, and could have limited positive impact on ad performance.
Media industry
fromFast Company
1 month ago

When influencers start losing their touch

Large follower counts can hide declining reach when platforms reduce distribution, fueling influencer fatigue and public backlash over complaints of low views.
NYC politics
fromNBC New York
2 months ago

2.4M viewers tune in for NBC NY, Telemundo 47 and Politico's NYC mayoral debate

The October 16, 2025 New York City mayoral debate drew 2,379,908 combined views, representing substantial increases across linear and streaming platforms versus June.
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