"That's being lost here unless Meta has good plans and ideas to signal in other ways what accounts are noteworthy,"
"It will appeal to people who desperately want to have a blue tick and want to see if they can boost their reach. The other things [it promises, however], seem pretty frivolous and unexciting and unenticing,"
"Meta seems to be setting people's expectations quite low in terms of the language they're using around reach and visibility-boosting."
"the price point is high"
Meta will introduce a subscription that sells verification and promises modest reach and visibility boosts. Searches for 'deactivate Facebook' and 'deactivate Instagram' spiked 1,900% and 1,566%, respectively, indicating strong user backlash. Consumers perceive pay-for-verification as weakening authentication and discovery signals that verification traditionally provided. The subscription starts at $11.99 per month on web and $14.99 on iOS. Promised features beyond the checkmark are viewed as trivial and unlikely to justify the price. Expectations for meaningful algorithmic reach increases appear low, suggesting limited advertiser or user value relative to cost.
Read at The Drum
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