fromPR Daily
4 days agoThe skills you need in PR are changing. Here's how to adapt. - PR Daily
"Since 2015, about 25% of essential skills have changed," Heath said. "By 2023, 78% of the skills in the same roles evolved. Even if you're sitting in the same team, in the same job, 70% of what you know today might not be relevant tomorrow." For comms pros, this means past playbooks no longer guarantee success. "Twenty years ago, we had comfort in knowing exactly what to do. Today, we're operating in a world of uncertainty," Heath said.
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