Apple
fromComputerworld
2 weeks agoWhat we know about Apple's Google Gemini deal for AI
Apple will run AI features on-device or via Private Cloud Compute to protect user privacy and prevent Google from directly accessing user data.
Of course, perhaps investors are right to wait and see how the much-anticipated Siri update will fare, given how the initial launch of Apple Intelligence turned out and the aftermath that followed once many consumers felt that the Cupertino-based giant underdelivered after perhaps overpromising a bit too much. Going into the new year, the tides could turn, and Apple might overdeliver in 2026 after underpromising for most of 2025.
Though Apple offers useful AI features through its Apple Intelligence suite, discussion of the company's AI efforts usually returns to one main sticking point: the delay of a revamped Siri. That launch has been highly anticipated, as it is supposed to push Siri's capabilities to a new level. The finished product is meant to take all of the personal context from your phone activities to function as a personal assistant -- a deeper integration than anything we have seen from other competitors.