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Marketing tech
fromSocial Media Explorer
2 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
DevOps
fromTechzine Global
5 days ago

Observability warehouses, the next structural evolution for telemetry

Observability is essential for real-time insights in cloud systems, helping to reduce downtime and improve performance.
Social media marketing
fromInc
6 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Marketing tech
fromDigiday
4 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Deliverability
fromMarTech
1 week ago

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.
fromAnythingconverter
1 week ago

AnythingCounter - Real-Time Digital World Statistics with Sources

Approximately 500 tonnes of gold are lost in e-waste every year, which translates to a staggering worth of about $15 billion, highlighting the significant economic impact of electronic waste.
Data science
Marketing
fromInc
1 week ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
fromSearch Engine Roundtable
2 weeks ago

Bing Webmaster Tools AI Performance Reports Gain Grounding Queries and Pages Views

New Capability: In response to strong positive customer feedback and numerous requests, we're excited to announce a new feature connecting the Grounding Queries and Pages views within the AI Performance report.
Roam Research
Digital life
fromExchangewire
2 weeks ago

The Five-Minute Internet (Estimated Reading Time: Five Minutes)

Digital media has become obsessed with speed, optimizing time as its primary metric and reducing all content to brief, instantly gratifying formats.
Remodel
fromwww.socialmediatoday.com
3 weeks ago

Pinterest shares rising trends in new report

Pinterest's Spring 2026 trends report shows users prioritize comfort, self-expression, and positive vibes over perfectionism, with four key trends: curated comfort, creative cooking, intentional connection, and manageable organizing.
Social media marketing
fromLindsey Gamble
2 weeks ago

Stanley AI for LinkedIn Adds Analytics Dashboard & iOS App for Creators - Lindsey Gamble

Stanley has launched a new analytics dashboard for LinkedIn creators, enhancing performance tracking and content strategy development.
Online marketing
fromSearch Engine Roundtable
3 weeks ago

PMax Channel Reporting Gets Video Segmentation Option

Performance Max Channel Reporting now includes segmentation to view ad performance data separately for ads with and without video, helping advertisers evaluate auto-generated video asset effectiveness.
fromFlowingData
3 weeks ago

Subbed data source, lower inflation estimate

Data on legal services usually comes from the consumer index. But the Bureau of Labor Statistics, which has struggled with budget cuts and staff attrition, hasn't been able to collect enough data in recent years to publish the legal services index consistently. It has continued to provide the data to the Bureau of Economic Analysis, but the monthly readings have been volatile.
Law
Artificial intelligence
fromNieman Lab
2 weeks ago

AI sources like ChatGPT account for less than 1% of publishers' pageviews, Chartbeat says

AI platforms generate minimal referral traffic to publishers, accounting for less than 1% of pageviews despite significant growth, while search engine traffic has declined substantially.
fromSearch Engine Roundtable
3 weeks ago

AI Mode Results Personalized to User Behavior

AI Mode can use your previous conversations, along with places you've searched for or tapped on in Search and Maps to deliver more relevant options, personalized to you. So if AI Mode infers that you have a preference for Italian food, plant-based meals, and places that have outdoor seating, you may get results suggesting options like these.
Privacy technologies
JavaScript
fromDEV Community
3 weeks ago

I Built an npm Package and Tracked Every Download for Two Weeks. Here's the Data.

textlens, a zero-dependency text analysis toolkit, achieved 977 downloads in week one but dropped 94% to 63 downloads in week two, settling at 16 daily downloads versus competitors' 2,100 daily downloads.
Media industry
fromDigiday
3 weeks ago

AI surfacing is messy: Data shows publisher visibility and traffic often misalign

Analytics firms struggle to measure AI visibility consistently, with conflicting data on which news outlets appear most in chatbot responses due to varying methodologies and definitions of mentions.
Marketing tech
fromForbes
2 weeks ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Digital life
fromFlowingData
1 month ago

Release your lantern

Taiwan Data Stories created an interactive tool allowing users to customize and release virtual lanterns during lunar new year celebrations, inspired by the traditional sky lantern festival in Pingxi.
Marketing
fromSkift Meetings
1 month ago

How to Make Event Data Matter in the Boardroom

Corporate events require data-driven measurement systems connecting to business outcomes to justify budgets and earn strategic credibility with executive leadership.
Marketing tech
fromExchangewire
1 month ago

Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research and Netflix partnered to provide advertisers with attention measurement across Netflix's ad-supported streaming platforms in five European countries.
Marketing tech
fromAdExchanger
1 month ago

Meta Has A New Way To Measure Social Engagement (Because Clicks Don't Cut It) | AdExchanger

Meta is replacing click-through attribution with engage-through attribution to better measure social media's unique engagement signals like shares, likes, saves, and comments.
Marketing tech
fromwww.socialmediatoday.com
1 month ago

Meta updates ad metrics to align with other platforms

Meta is refining its ad attribution metrics to align link clicks with industry standards, counting only actual website clicks instead of all engagement types like likes and shares.
fromRednegra
1 month ago

Virtual Scrolling for Billions of Rows - Techniques from HighTable

The component also provides features for columns (sort, hide, resize), rows (select), cells (keyboard navigation, pointer interactions, custom rendering). Feel free to ask and look at the code if you're interested in knowing more. The <HighTable> component is developed at hyparam/hightable. It was created by Kenny Daniel for Hyperparam, and I've had the chance to contribute to its development for one year now.
Web frameworks
Python
fromReuven Lerner
2 months ago

Build YOUR data dashboard - join my next 8-week HOPPy studio cohort

Create shareable interactive data dashboards in Python using Marimo; HOPPy cohort teaches dashboard building with mentorship, live instruction, and modern distribution tools.
Online learning
fromeLearning Industry
2 months ago

How Employee Engagement Analytics Can Transform Your Business Outcomes

Employee engagement analytics uses real-time workforce data and targeted metrics to identify drivers of motivation, improve retention, productivity, and inform actionable people strategies.
Mindfulness
fromNature
1 month ago

18,000,000 minutes

A user's 18,000,000 minutes in the Remembrance Machine focused intensely on a few revisited memories, especially The Candle and The Vows.
fromHeat.js
2 months ago

Heat.js : JavaScript Heat Map

Completely free and open source (view our licence here). data_object Supports export for integration with frameworks including React, Vue, and Angular. Fully configurable, featuring custom triggers and adjustable text to support multiple language locales. 60 languages supported by default (view the languages here). Includes multiple views, including Map, Line, Chart, Days, Months, and Color Ranges. export_notes Export data to multiple file formats (view the supported types here), with system clipboard setting support.
Web design
fromRaymondcamden
2 months ago

Building a Bluesky Sentiment Dashboard with Alpine and Chrome AI

Good morning, programs! Today I'm sharing yet another example of Chrome's on-device AI features, this time to demonstrate a &quot;Bluesky Sentiment Dashboard&quot;. In other words, a tool that lets you enter terms and then get a report on the average sentiment for posts using that word. I actually did this before (and yes, I forgot until about a minute ago) last year using Transformers.js: Building a Bluesky AI Sentiment Analysis Dashboard.
Web development
fromThe Drum
2 months ago

Your audience is on Pinterest. Are you?

There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
Information security
fromSecuritymagazine
1 month ago

Product Spotlight on Analytics

Taelor Sutherland is Associate Editor at Security magazine covering enterprise security, coordinating digital content, and holding a BA in English Literature from Agnes Scott College.
National Football League
fromESPN.com
2 months ago

Breaking down Broncos-Pats, Seahawks-Rams via Next Gen Stats

Jarrett Stidham's recent metrics and experience position him as a noteworthy starting option for the Broncos in the conference championship amid quarterback uncertainty.
Mobile UX
fromInfoQ
2 months ago

Solving Fragmented Mobile Analytics: Uber's Platform-Led Approach

Standardized, platform-level mobile analytics instrumentation across iOS and Android improves data quality, reduces duplicated effort, and produces reliable cross-platform metrics.
Toronto
fromEditor In Leaf
2 months ago

Maple Leafs should seek upgrade at crucial position despite deadline sell-off

Maple Leafs should use their sell-off to acquire a defensive upgrade to replace Chris Tanev, prioritizing long-term blue-line help for next season.
Television
fromwww.socialmediatoday.com
1 month ago

YouTube Shares Insights into NFL Engagement

YouTube drives massive year-round NFL engagement, with 30% of views occurring in the offseason and strong fan-created content boosting platform activity.
UX design
fromMedium
2 months ago

Data visualization. How to make it understandable

Unreadable visualizations turn tools into puzzles, causing users to feel stupid, frustrated, and deceived while impeding comprehension and efficiency.
fromSearch Engine Roundtable
2 months ago

Google AdSense Reporting Adding Browser Breakdown, Hosting App Breakdown & Operating System Breakdown

Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics and data. Browser breakdown: You can use this breakdown to understand the browser from which your ads were viewed. It categorizes browsers such as Google Chrome, Safari, Firefox, and "Other" browsers. Hosting App breakdown: Use this breakdown to understand the origins of your page traffic. Whether from a webview or a Non-webview source.
Online marketing
Online learning
fromeLearning Industry
1 month ago

How To Utilize LMS Data: Use Cases For Enhancing L&D Insights

Leverage LMS data—via native reporting and integrations—to optimize training, measure L&D effectiveness, and drive employee skill development and business outcomes.
Artificial intelligence
fromInfoWorld
1 month ago

The 200ms latency: A developer's guide to real-time personalization

Meeting sub-200ms latency is essential for user engagement; architectures must decouple retrieval and heavy inference to serve personalized results at scale.
Marketing
fromDigiday
1 month ago

How a precise timing structure drives material differences in marketing efficiency

Data-driven flighting of ad campaigns optimizes spend timing and marginal ROI, preventing over-investment and improving returns—sometimes by up to 81%.
fromPCMAG
12 years ago

Is Anyone Clicking on Your Twitter Links? Now You Can Find Out

The feature was discovered recently by Christopher Penn, vice president of marketing technology at Shift Communications. "Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the Shift Communications account and half a dozen other accounts that I help to manage," he wrote in a blog post.
Social media marketing
Digital life
fromSocial Media Today
2 months ago

Google Adds AI-Powered Comparisons to Google Trends

Google Trends now compares up to eight search terms, shows related suggestions, editable terms, country/time/property filters, visual updates, and more rising queries.
JavaScript
fromMedium
2 months ago

billboard.js 3.18.0: Arc annotations, per-group normalization & enhanced treemap labels

Version 3.18.0 adds arc annotation label lines, per-group stack normalization, and treemap label formatter improvements to enhance chart readability and grouping behavior.
Data science
fromComputerworld
2 months ago

Tableau re-engineers dashboards, adds new analytics tools for business analysts

Tableau 2022.3 adds Data Guide and Table Extension, dynamic dashboards, event auditing, and performance/cost optimization to simplify self-service analytics for business users.
UX design
fromscikit-learn Blog
3 months ago

Enhancing user experience through interactive inspection

Scikit-learn added interactive HTML model inspections, including parameter tables, funded by a Wellcome/CZI EOSS grant to improve model inspection and UX.
Marketing
fromMarTech
2 months ago

The free AI tool that exposes messaging gaps on your site | MarTech

NotebookLM's Audio Overview simulates a first-time visitor's understanding, revealing what resonates, what confuses, and which calls-to-action are missing.
Social media marketing
fromSocial Media Today
2 months ago

The analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)

Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
fromNew Relic
3 months ago

The Power and Cost of Data Cardinality

The more attributes you add to your metrics, the more complex and valuable questions you can answer. Every additional attribute provides a new dimension for analysis and troubleshooting. For instance, adding an infrastructure attribute, such as region can help you determine if a performance issue is isolated to a specific geographic area or is widespread. Similarly, adding business context, like a store location attribute for an e-commerce platform, allows you to understand if an issue is specific to a particular set of stores
Data science
fromPractical Ecommerce
2 months ago

Better Metrics for AI Search Visibility

Traffic. Focusing on traffic obscures the purpose of AI answers: to satisfy a need on-site, not to generate clicks. AI-generated solutions do not typically include links to branded websites. Google's AI Overviews, for example, sometimes links product names to organic search listings. Thus visibility does not equate to traffic. A merchant's products could appear in an AI answer and receive no clicks.
Artificial intelligence
fromThe Drum
2 months ago

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
Marketing tech
fromThe Drum
2 months ago

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.
#google-analytics
Marketing tech
fromMarTech
2 months ago

Why engagement metrics matter more than sessions in AI search | MarTech

Sessions are an increasingly unreliable SEO performance metric as AI-led search reduces clicks and prioritizes outcome-based engagement over raw traffic volume.
fromCMSWire.com
2 months ago

10 Silent Website Bottlenecks Dragging Down Page Speed

CMSWire's Marketing &amp; Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes.
Marketing
Marketing
fromMarTech
2 months ago

You no longer have to choose between insight and impact | MarTech

Integrate qualitative depth and quantitative scale as complementary approaches to understand the same people, products, and markets.
Marketing tech
fromMarTech
2 months ago

Why AI visibility can increase direct traffic even when nobody clicks | MarTech

AI mentions increase later direct traffic by creating memory-driven “read, remember, return” behavior that functions like advertising even without clicks.
Marketing tech
fromThe Drum
2 months ago

Dynamic formats: The last mile of optimization

Machine learning optimizes programmatic advertising across routing, audience targeting, bidding, and performance prediction, improving price, efficiency, and monetization for buyers and sellers.
Marketing tech
fromInc
1 month ago

If Your Analytics Start at Your Website, You're Already Behind

Analytics must shift from site-centric measurement to tracking journeys across external social, app, and marketplace ecosystems where most discovery and conversion now occur.
Marketing tech
fromTech Times
1 month ago

Website Analytics Tools 101: Smart Traffic Monitoring Tips Using Free Tools

Properly set up website analytics reveal visitor counts, sources, and on-page behavior to guide content, marketing, and design decisions without large budgets.
fromThedrum
1 month ago

Hyper-local measurement to optimise catalogue effectiveness

They were trying to get to the bottom of how to diminish catalogue distribution without having a negative impact on store and online sales. They were also keen to define the geographic areas where digital content would work best and how to profile those areas to classify digital purchase behaviour. Together with Analytic Partners they were able to uncover opportunities to eliminate 22% of catalogues with negligible sales impact and increasing digital support in high-performing topologies, preserving€ 294 million in sales.
Marketing tech
fromExchangewire
1 month ago

Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context

"We believe in the power of context for YouTube advertising and our clients have seen great results across the funnel from it," says Scott Stewart, executive vice president at Epitaph Group. "Now, by analysing attention scores for these campaigns, we have a new way to show that performance."
Marketing tech
fromAdExchanger
2 months ago

New Tool From AirOps Looks At Search Performance From Every Angle | AdExchanger

There is "no single data source" that can determine exactly how well a page performs across different forms of search, said Alex Halliday, CEO of AirOps, a generative AI platform that helps brands improve their search visibility and strengthen their content. AirOps' newest product, Page360, is designed to help brands update content based on how their media or products appear in traditional search, AI search and online community forums, such as Reddit, Pinterest or Quora (which inform AI models).
Marketing tech
fromdigiday.com
2 months ago

WTF is weather targeting? A video explainer

While product features certainly lead consumers to purchase products, it's really how advertisers tap into a consumer's mindset, motivation and emotional state at a given moment that moves the needle. And one signal that universally drives behavior, impacting what people try, buy and how they feel is weather. From weather comes weather data, which can then power weather targeting predicting the moments when weather shifts a consumer's mindset toward purchase, delivering deeper emotional resonance that drives both immediate sales and long-term brand growth.
Marketing tech
Marketing tech
fromHubspot
1 month ago

What is an attribution window in marketing? What marketers need to know

Attribution windows define which marketing touchpoints are eligible for conversion credit, directly shaping conversion counts, channel performance metrics, and budget decisions.
Marketing tech
fromNeil Patel
2 months ago

Using AI Automation in Google Search Console & Google Analytics

Google integrated AI into Search Console and Analytics to automate data filtering, surface patterns and anomalies, and prioritize insights while leaving strategic decisions to humans.
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