Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.comMarketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.
It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchangerBlockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.