Santa Cruz Releases New E-MTB That Ditches Its Usual DesignSanta Cruz Bicycles has shifted from its VPP design to a traditional Horst link for enhanced performance in its new e-mountain bike, the Vala.
Santa Cruz Bicycles Hightower Gets an UpdateThe 2025 Santa Cruz Hightower offers enhanced design, suspension, and geometry for improved performance as a versatile, do-it-all mountain bike.
Rider Announces Unique "Free Agent" Sponsorship With Santa Cruz BicyclesDan Booker signed with Santa Cruz Bicycles and SRAM as a free-agent, a unique sponsorship approach in the industry.Booker's move was influenced by his previous sponsor's financial struggles and the uncertain future of the sport of enduro.