The campaign explores the relationship between graphic identity and natural motifs, with the S-check pattern reinterpreted through cherry blossom imagery, establishing a contrast between graphic order and natural variation.
In recent weeks, China approved the world's first commercial brain-computer interface medical device and unveiled a five-ton class electric vertical takeoff and landing aircraft that has already completed a public flight.
The fix, he told me, was temporary - he didn't have the right part and couldn't get it. This experience revealed a broader shift in how modern products are designed, sold, and owned - one that increasingly treats repair as optional and replacement as inevitable.
Samsung Electronics plans to invest KRW 110 trillion, or approximately $73 billion, in research and development and facilities "in a bid to lead the semiconductor industry in artificial intelligence". This year's plan would represent an increase in expenditure of over 21% compared to 2025.
Apple is widely rumored to be introducing variable aperture on the iPhone 18 Pro and Pro Max later this year, and Samsung is apparently paying very close attention to iPhone-related rumors. That's because the Korean company is now said to be considering re-adding the feature to its lineup as well. The Galaxy S9 and Galaxy S10 both had variable aperture main cameras, but the feature was dropped with the Galaxy S20 generation in 2020.
Samsung still hasn't fully revealed when it's unveiling the Galaxy S26 family, but it recently went 99% of the way in the Terms and Conditions of a contest it's hosting. So the rumored date of February 25 is pretty much a given at this point. Ahead of that, the company's US arm has started a teaser campaign of sorts, by sharing the meme you can see below.