"Technology has long been defined by minimalist aesthetics, with tech executives espousing smart and sleek design. But Samsung's newly-minted President and Chief Design Officer, Mauro Porcini, is looking to change that. The tech world should adopt a more "expressive design language," Porcini told the crowd at the Fortune Brainstorm Design forum in Macau on Dec. 2. "[Humans] are attracted by complexity, diversity and variety." He pointed to industries like fashion, automotives and architecture, which offer consumers a range of design options."
""We deserve the possibility of choosing different kinds of languages on the basis of who we are, to enable us to express ourselves through the products that surround us," Porcini said. Before overseeing design for South Korea's leading tech company, Porcini spent years working across Europe, North America and Asia at firms like PepsiCo and 3M. The Italian designer credited the diversity of cultures he experienced as a key source of inspiration at work-where he draws from Europe's emphasis on craft and storytelling,"
Mauro Porcini calls for an expressive design language to move technology beyond minimalist aesthetics and enable consumers to express identity through products. Humans are described as attracted to complexity, diversity and variety, with fashion, automotives and architecture cited as models offering choice. Porcini draws inspiration from European craft and storytelling, U.S. mission-driven culture, and Asia's experimentation, agility and speed to combine cultural strands into original designs. Porcini frames a vision as AI x (EI + HI): artificial intelligence amplified by emotional intelligence and human imagination, emphasizing that new generations want purpose, positive impact, hope and optimism from companies.
#expressive-design #ai--emotional-intelligence #cultural-design-influences #samsung-design-leadership
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