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#tiktok
fromDigiday
4 days ago
Social media marketing

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Social media marketing
fromDigiday
4 days ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Liverpool FC
fromDefector
6 days ago

Chappell Roan And Jorginho Are No Longer Beefing | Defector

Jorginho has declared the beef with Chappell Roan finished, citing new information and a misunderstanding regarding a security incident involving his daughter.
#mrbeast
fromDigiday
6 days ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

fromEntrepreneur
1 week ago
Media industry

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

Media industry
fromDigiday
6 days ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
1 week ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Humor
fromJezebel
1 week ago

Please Enjoy This Elephant Video That Has Made Me Cry Laughing for 8 Years

A video from a trip to Elephant Nature Park in Thailand has consistently evoked uncontrollable laughter for nearly a decade.
#social-media
Film
fromKotaku
1 week ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Film
fromKotaku
1 week ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Relationships
fromQueerty
2 weeks ago

Ross Mathews on the hot thing his husband does: "There's nothing sexier" - Queerty

Demonstrating a willingness to do chores is attractive in relationships, as highlighted by Ross Mathews and a recent study.
US politics
fromWIRED
2 weeks ago

Edward 'Big Balls' Coristine Is Helping Out on Viral Fraud Videos Now

Nick Shirley claims his video on California fraud was supported by data from Edward Coristine of the Department of Government Efficiency.
Social media marketing
fromDigiday
5 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Business
from24/7 Wall St.
3 weeks ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
#youtube
fromDigiday
1 week ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

fromIndependent
3 weeks ago
UK news

Five million views, 42k subscribers and a life sentence: Inside Stephen McCullagh's YouTube world that led to his undoing

fromForbes
2 months ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

YouTube's intense competition makes surviving content the most valuable attention, and brands need platform-specific strategies beyond buying ads.
fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

YouTube is piloting a program to secure brand sponsorships for top creators' episodic shows, enabling native integrations and sponsored takeovers without funding production.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
UK news
fromIndependent
3 weeks ago

Five million views, 42k subscribers and a life sentence: Inside Stephen McCullagh's YouTube world that led to his undoing

Stephen McCullagh gained 100 subscribers and 67,000 views on YouTube during his trial, despite being suspended from the Partner Programme.
Media industry
fromTechCrunch
3 weeks ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
fromForbes
2 months ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

fromDefector
4 weeks ago

Chappell Roan And Jorginho Are Beefing | Defector

During breakfast, the artist walked past their table. My daughter, like any child, recognised her, got excited, and just wanted to make sure it was really her. And the worst part is she didn't even approach her. She simply walked past the singer's table, looked to confirm it was her, smiled, and went back to sit with her mum.
NYC music
fromKotaku
3 weeks ago

YouTuber Who Faked GTA Livestream To Murder Partner Found Guilty

Stephen McCullagh, a 36-year-old YouTuber, was found guilty of murdering his pregnant partner, Natalie McNally, after a trial that revealed his premeditated actions.
UK news
US news
fromwww.npr.org
1 month ago

Afroman prevails in cops' music video defamation suit after a brief but viral trial

Rapper Afroman created music and social media content mocking law enforcement officers who conducted an unproductive raid on his Ohio home, turning the incident into artistic expression and merchandise.
Music production
fromDefector
1 month ago

Let's Catch Up On The Hilarious Afroman Defamation Trial | Defector

Afroman sued by Adams County police for defamation after releasing songs mocking their failed 2022 raid on his home, which found no evidence and resulted in property damage and alleged theft.
Media industry
fromwww.businessinsider.com
2 weeks ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
fromwww.independent.co.uk
4 weeks ago

The YouTuber who tried to get away with murder by live streaming' Grand Theft Auto

At the precise time of the murder, McCullagh, known online as 'votesaxon07', appeared to be drinking alcohol and livestreaming himself playing computer games to an online audience.
UK news
Washington DC
fromGothamist
1 month ago

The social media influencers now run Washington Square Park

Washington Square Park has transformed from a counterculture hub into a social media influencer destination, with content creators now dominating the space and competing with traditional park users.
#video-marketing
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Television
fromInterview Magazine
1 month ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Marketing
fromThe Big Lead
1 month ago

Jake Paul turns viral pit stains into marketing campaign

Jake Paul leveraged a viral sweaty armpit moment to market his reformulated men's wellness brand W, which raised $11 million in Series A funding and expanded distribution beyond Walmart.
Apple
fromMiami Herald
1 month ago

Why Apple is Flooding TikTok With 'Unhinged' Videos

Apple launched an intentionally absurdist TikTok marketing campaign featuring surreal, colorful videos to promote the MacBook Neo, a $599 laptop with an A18 Pro chip launching March 11, 2026.
US news
fromBoston.com
1 month ago

Trump endorses Jake Paul (who isn't running for office)

Trump endorsed boxer and influencer Jake Paul at a Kentucky rally, predicting Paul would run for office soon, while withholding his endorsement in the closely watched Texas Republican Senate primary.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Parenting
fromTODAY.com
1 month ago

3 Grown Siblings Hilariously React to Mom's Surprise Pregnancy

A 43-year-old mother surprised her three adult children with news of an unexpected fourth pregnancy, capturing their shocked reactions on video that went viral with nearly 2 million likes.
fromTearsheet
1 month ago

The Quarterly Review: Wise's Scott Viohl wins audiences through humor and creator-led marketing - Tearsheet

Scaled Wise's North American brand presence through its biggest-ever TV campaign, reaching over 80% of adults in key US markets and over 60% in target Canadian regions, while delivering double-digit lifts in brand awareness and measurable growth in new customers and transactions.
Marketing
fromKotaku
1 month ago

Markiplier Calls Out Hollywood After Iron Lung Becomes Horror Hit

At least a lot of Hollywood was willfully ignoring the potential of YouTubers here. There is that level of respect that I just haven't met yet. People have made movies before, just that it would be 'woefully unwise' to tackle writing, directing, acting and editing a movie myself.
Video games
fromwww.mediaite.com
2 months ago

Hypocrite!' Internet Slams Logan Paul Even After He Condemned Brother's Bad Bunny Jab

Internet users called out influencer Logan Paul as a hypocrite even as he publicly split with his brother, Jake Paul, to defend Super Bowl LX halftime performer Bad Bunny, praising the show as a celebration of Puerto Rican talent after his brother branded the artist a fake American. As the Puerto Rican superstar took over Levi's Stadium in Santa Clara, joined by surprise appearances from Ricky Martin, Lady Gaga, Pedro Pascal, and Cardi B, social media lit up with praise for the performance's unapologetic embrace of Latin identity.
Music
fromArs Technica
2 months ago

Australian plumber is a YouTube sensation

Bruce arrives on a job, checks out the problem ("she is chock-a-block, mate!"), and starts methodically working that problem until he solves it, which inevitably involves firing up "the bloody jet" to blast through blockages with 5,000 psi of water pressure ("Go, you good thing!"). This being Australia, he'll occasionally encounter not just cockroaches but poisonous spiders and snakes. And he's caught so many facefulls of wastewater and sewage while jetting that he really ought to invest in a hazmat suit.
Gadgets
fromTODAY.com
1 month ago

She Accidentally Roasted Her Dad's Quarter-Zips on Live TV. The Internet Loved It

I think of my dad, the 21-year-old broadcast journalism major said, explaining that he is a business owner who works in finance, not exactly the most trendy, fashionable guy. Watching from home was the subject of the joke himself: McCrary Mac Lowe. His reaction, a blend of disbelief and amusement, was captured by his wife, Shannon, who filmed the moment and later posted it to Instagram.
Fashion & style
Venture
fromFast Company
2 months ago

MrBeast's business empire stretches far beyond viral YouTube videos

MrBeast, via Beast Industries, is building a diversified $5 billion holding company spanning CPG, fintech, and food brands, rapidly scaling revenue and acquisitions.
Media industry
fromPoynter
1 month ago

Journalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter

Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
Startup companies
fromSupercar Blondie
2 months ago

The first YouTube video ever posted has made an unbelievable amount of money

YouTube began as a platform for ordinary moments; the first 19-second upload exemplified that origin and the founder's reward came from ownership, not direct monetization.
US politics
fromwww.mediaite.com
1 month ago

YouTuber Touted by JD Vance and Other Republicans Endorses Probe Into Jewish Invasion'

YouTuber Nick Shirley promoted unsubstantiated daycare fraud claims that were amplified by Vice President JD Vance, and subsequently engaged with antisemitic content about a Jewish invasion.
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
LGBT
fromQueerty
2 months ago

Two best friends realize they're in love on camera & the internet can't look away - Queerty

A musician confessed romantic feelings to a best friend via TikTok and discovered mutual affection after sharing a new love song and watching the friend's reaction.
fromThe Atlantic
2 months ago

The YouTuber Who Paid His Own Way Into Hollywood

At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
#parenting
Fashion & style
fromTODAY.com
2 months ago

Musician Is Shocked to Learn His 'Celebrity' Lookalike is ... Blippi

A California musician's orange glasses prompted comparisons to children's entertainer Blippi, generating playful social media reactions and friendly acknowledgement from Blippi's team.
fromBusiness Insider
2 months ago

3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness

Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Social media marketing
fromReadWrite
2 months ago

Marlon Wayans partners with MyPrize platform

Under the deal, Wayans will produce original content for the platform, appearing in livestreams, hosting interactive sessions and launching his own multiplayer Play Together room. His addition comes shortly after NBA star James Harden joined the company as its first Premier Creator, signaling a broader push to mix star power with online play. Best known for his long career as an actor, writer and producer, Wayans plans to use the platform to meet fans in a more direct way.
Film
Relationships
fromHuffPost
2 months ago

The Funniest Tweets From Couples To Get You Through This Week

Couples share humorous everyday relationship moments online, highlighting mundane routines such as morning sleep talk and telling pets to 'go find something to do'.
US news
fromwww.mercurynews.com
2 months ago

Streamer Neo Langston, friend of D4vd, charged with failing to appear as witness

Neo Langston was arrested on a felony warrant for failing to appear as a witness; any connection to Celeste Rivas Hernandez's suspected murder remains unclear.
Humor
fromwww.mediaite.com
1 month ago

TikToker Hires Fake Tom Cruise to Come To His House And It Gets Awkward Fast

TikToker Chase Hofer hired a Tom Cruise impersonator to perform privately in his home, creating an awkward and viral moment that accumulated 5.6 million views.
US politics
fromBuzzFeed
2 months ago

40 Photos Of The World's Dumbest People (See If You Made The List!)

Society shows growing stupidity and absurdity over the past 20 years, mirroring the film Idiocracy's vision of a catastrophically dumb future.
Video games
fromKotaku
1 month ago

This Guy Built One Piece's Marineford In Minecraft...In Hardcore

YouTuber stan616 spent 80 days building a One Piece Marineford recreation in Minecraft Hardcore mode using over a million blocks, requiring manual mining and crafting while managing constant mob threats and permanent death consequences.
Media industry
fromKotaku
1 month ago

YouTube Channel TheOdd1sOut Lays Off Team With No Warning

TheOdd1sOut creator James Rallison laid off his entire animation team without warning, highlighting the financial precarity and lack of legal protections for contract workers in content creation.
US politics
fromJezebel
2 months ago

A Timeline of Jake Paul's Problematic and Emotional 48 Hours

Jake Paul urged people to turn off Bad Bunny's halftime show, drew backlash for calling a Puerto Rican 'fake American', and walked back his comments.
fromBusiness Insider
1 month ago

Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel

Texas-based Dude Perfect, founded in 2009 by five college roommates, initially rose to prominence with sports stunt videos. It is one of the few creator-led companies to receive significant outside funding, raising $100 million in early 2024 from Highmount Capital.
Media industry
Marketing
fromThedrum
2 months ago

Let's think about video

Short-form video dominates digital campaigns and social platforms, while long-form remains valuable for in-depth, informational content when optimized across platforms.
Media industry
fromThe New Yorker
2 months ago

Listening to Joe Rogan

A talent for conversational storytelling and late-night radio culture fueled the creation of a major online media platform that wields political influence.
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