#retail-influence

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#grocery-buying #product-scouting #brand-distribution #music-and-behavior #consumer-psychology
Food & drink
fromBon Appetit
2 weeks ago

The Whole Foods Buyer Who Decides What We Eat

A Whole Foods buyer scouts and selects emerging packaged-food brands, using expertise in product attributes to place items across hundreds of stores and drive success.
fromHubspot
1 month ago

Can music influence what we buy? To find out, I dove into the psychology of music

Back in 1997, the researchers stocked an English supermarket with four types of French and German wines, all similarly matched in cost, dryness, and sweetness. For two weeks, the store speakers either played German oom-pah music or French accordion music. North and his colleagues would switch the music daily and measure the effect on sales. Turns out, 83% of wine buyers bought French wine when the accordion music was playing,
Music
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