The restaurant industry is facing "softer demand," prompting a renewed focus on both value and customer experience, according to key takeaways from the 2025 Restaurant Finance and Development Conference reviewed by BofA Securities. Amidst these competitive pressures, a new report highlights chicken and beverages as the two most attractive segments for investment and growth. BofA Securities, which attended the conference and met with franchisees and executives from coverage companies, was particularly impressed with one theme: "The chicken segment benefits from favorable protein economics."