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fromThe Drum
1 week ago

Why Odeon's new brand strategy won't be at 'mercy' of movie slate

Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the cinema experience. There was a titanic shift when film release windows reduced from 16 weeks to 45 days. It's forced a rethink at the top cinemas. When a movie comes to the home faster, the business has had to get better at selling the experience it provides.
Marketing
Film
fromwww.theguardian.com
1 month ago

All hail Avatar! How event movies are trying to bring back the box office blockbuster

Avatar: Fire and Ash faces a diminished theatrical market where streaming dominance and shortened release windows force studios to prioritize large-scale theatricality to draw audiences.
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