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#ftc
fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

more#ftc
#retail-media
Marketing
fromDigiday
1 hour ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 hour ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Privacy professionals
fromRoute Fifty
15 hours ago

Getting privacy policy right in a competitive digital economy

State and local leaders aim to balance privacy protection with economic competitiveness, as inconsistent privacy laws can hinder business operations and consumer trust.
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Growth hacking
fromThe Drum
7 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#meta
Privacy professionals
fromFuturism
8 hours ago

Huge Group of Experts Warns Meta That Its Pervert Glasses Will Enable Terrible Crimes

Meta's Ray-Ban AI glasses face backlash for privacy violations and plans for facial recognition technology, prompting outrage from civil rights groups.
Law
fromwww.bbc.com
3 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
4 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Marketing tech
fromQuartz
15 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Privacy professionals
fromFuturism
8 hours ago

Huge Group of Experts Warns Meta That Its Pervert Glasses Will Enable Terrible Crimes

Meta's Ray-Ban AI glasses face backlash for privacy violations and plans for facial recognition technology, prompting outrage from civil rights groups.
Law
fromwww.bbc.com
3 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
4 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Marketing tech
fromQuartz
15 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
more#meta
E-Commerce
fromEntrepreneur
11 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
#social-media
Digital life
fromwww.dw.com
1 day ago

Does age verification for social media help protect kids?

Governments are implementing age limits on social media to protect minors, but experts question the effectiveness of such measures.
Social media marketing
fromHealthline
2 days ago

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.
Digital life
fromThe New Yorker
4 days ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Social media marketing
fromHer Campus
4 days ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Social media marketing
fromFortune
5 days ago

China is going after fake expert influencers, and the FTC's new five-year plan seems to lay the same groundwork | Fortune

Regulatory agencies in China and the U.S. are cracking down on influencer misinformation in health, finance, and education.
Digital life
fromwww.dw.com
1 day ago

Does age verification for social media help protect kids?

Governments are implementing age limits on social media to protect minors, but experts question the effectiveness of such measures.
Social media marketing
fromHealthline
2 days ago

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.
Digital life
fromThe New Yorker
4 days ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Social media marketing
fromHer Campus
4 days ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Social media marketing
fromFortune
5 days ago

China is going after fake expert influencers, and the FTC's new five-year plan seems to lay the same groundwork | Fortune

Regulatory agencies in China and the U.S. are cracking down on influencer misinformation in health, finance, and education.
more#social-media
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
Online marketing
fromForbes
12 hours ago

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.
Silicon Valley food
fromwww.businessinsider.com
1 day ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
#artificial-intelligence
Marketing tech
fromDigiday
16 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
15 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
16 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
15 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
European startups
fromEntrepreneur
5 days ago

The 'Sneaky' Ways Companies Are Making You Pay More - Without Raising Prices

Companies are creatively offsetting price increases due to rising fuel costs, often passing hidden costs to consumers.
Media industry
fromAdExchanger
6 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Parenting
fromComputerWeekly.com
6 days ago

Tech can't wait for regulation to protect children online | Computer Weekly

Harmful online content for children results from profit-driven algorithms, not parenting or education failures.
Marketing tech
fromThedrum
21 minutes ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Digital life
fromCbsnews
1 day ago

Is your phone listening to you?

Phones are not listening to conversations; targeted ads are based on user behavior and interests.
#ai-in-marketing
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing
fromForbes
11 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
fromArs Technica
9 hours ago

Your tech support company runs scams. Stop-or disguise with more fraud?

Tech Live Connect processed fraudulent charges using real customer data, including names and addresses, to make the charges appear legitimate and maintain a low chargeback ratio.
Privacy professionals
#influencer-marketing
Marketing
fromThedrum
1 month ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
1 month ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
1 month ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
1 month ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
more#influencer-marketing
#openai
fromExchangewire
21 hours ago
Marketing tech

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Marketing tech
fromExchangewire
21 hours ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
more#openai
Marketing
fromDigiday
10 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Privacy professionals
fromSecurityWeek
15 hours ago

BrowserGate: Claims of LinkedIn 'Spying' Clash With Security Research Findings

LinkedIn allegedly scans users' computers to collect data on browser extensions, raising concerns about corporate espionage.
fromTechCrunch
1 day ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
#marketing
Marketing
fromfoodnservice.com
18 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromfoodnservice.com
18 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
fromThe Verge
6 days ago

The case for banning cookie banners

Cookie banners have become bloated and useless, creating a new kind of interaction that means trouble all over the web. The only solution is to get rid of them, and do it now.
Digital life
Privacy professionals
fromEngadget
10 hours ago

Meta warned by dozens of organizations that facial recognition on its smart glasses would empower predators

Civil rights organizations urge Meta to abandon facial recognition in smart glasses due to risks of empowering stalkers and predators.
#ai
Marketing tech
fromAol
16 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromFortune
16 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAdExchanger
1 week ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromAol
16 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromFortune
16 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAdExchanger
1 week ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
more#ai
Social media marketing
fromBGR
2 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Marketing tech
fromDigiday
1 hour ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing
fromThedrum
3 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
fromBloomberglaw
3 days ago

CNN Stuck With Suit Challenging Use of Online Tracking Tools

Lead plaintiff Anthony D'Antonio established he suffered a concrete injury sufficient to establish standing to sue in federal court, according to Judge Victor Marrero.
Privacy professionals
Marketing tech
fromMarTech
16 hours ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.
Marketing
fromThedrum
15 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Law
fromAxios
4 days ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Marketing tech
fromDigiday
1 hour ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Privacy professionals
fromBloomberglaw
4 days ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
#gen-z
Marketing
fromMiami Herald
8 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
8 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
more#gen-z
Social media marketing
fromPR Daily
4 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Privacy professionals
fromAdExchanger
1 week ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
Marketing tech
fromAdExchanger
17 hours ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Marketing
fromTheZenParent
5 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromAdExchanger
14 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing
fromEntrepreneur
1 week ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromTelecompetitor
3 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
Marketing tech
fromGeeky Gadgets
3 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromForbes
6 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#programmatic-advertising
Marketing tech
fromDigiday
2 weeks ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
2 weeks ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
more#programmatic-advertising
Artificial intelligence
fromMarTech
2 months ago

A practical framework for AI disclosure in marketing | MarTech

AI disclosure should be applied on a context-based continuum assessing context, consequence, and audience impact rather than as an absolute yes-or-no requirement.
Marketing tech
fromPhys
3 weeks ago

Online ad fraud is a feature, not a bug

Online ad fraud significantly undermines digital advertising revenue, consuming over 20% of global ad spend.
Marketing tech
fromAdExchanger
1 month ago

The Privacy 'Zealots' Were Right: Ad Tech's Infrastructure Was Always A Risk

Digital advertising's granular targeting infrastructure created uncontrollable security vulnerabilities that governments now exploit for surveillance purposes.
fromDigiday
2 months ago

Inside the debate over agentic advertising and standards

Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).
Marketing tech
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