#recent-results
#recent-results

3 hours ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

fromFairbanks Daily News-Miner

GenOptima Publishes First Industry-Wide AI Citation Rate Benchmark Report for Q1 2026

The AI Citation Rate Benchmark measures how often AI search engines cite brands in generative responses.

3 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

fromFairbanks Daily News-Miner

GenOptima Publishes First Industry-Wide AI Citation Rate Benchmark Report for Q1 2026

The AI Citation Rate Benchmark measures how often AI search engines cite brands in generative responses.

Is the Pepsico Turnaround Story Finally Worth Buying?

PepsiCo faced volume declines but achieved revenue growth through pricing, while net income fell due to impairment charges.

19 hours ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

Online marketing

fromMiami Herald

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.

#nhl

fromESPN.com

Keepers, sleepers and more: Top 10 fantasy hockey notes for next season

Jeremy Swayman and Jakub Dobes are emerging as top goaltending options for fantasy hockey managers.

fromPuck Prose

Three teams who desperately need a rebuild after this season

NHL teams failing to meet expectations should consider a full rebuild to improve future performance.

fromESPN.com

Keepers, sleepers and more: Top 10 fantasy hockey notes for next season

Jeremy Swayman and Jakub Dobes are emerging as top goaltending options for fantasy hockey managers.

fromPuck Prose

Three teams who desperately need a rebuild after this season

NHL teams failing to meet expectations should consider a full rebuild to improve future performance.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

Productivity

Many productivity programs solve the wrong problem. This is what leaders should do instead

Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.

Startup companies

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

fromAol

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

fromAol

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

fromAol

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

Streams up; downloads down. RIAA's 2025 year-end report

Total 2025 revenue for the radio industry reached $11.5 billion, with paid subscriptions and vinyl sales driving significant growth.

Berlin

fromStories From Hilton

Hilton 2025 Year in Review | 2025 Annual Report | Hilton News

Hilton aims to create a fully human work experience focused on inclusion, wellness, purpose, and growth.

DevOps

fromTechzine Global

Observability warehouses, the next structural evolution for telemetry

Observability is essential for real-time insights in cloud systems, helping to reduce downtime and improve performance.

Healthcare

fromApp Developer Magazine

Why Raymond James Says Wall Street Is Underestimating UnitedHealth's Earnings Power

Raymond James upgraded UnitedHealth Group to Outperform, citing potential earnings upside and margin improvement at Optum Health.

Venture

fromHarvard Business Review

Accelerating corporate ai investment returns

AI investments are high, but many companies struggle to see measurable profit and loss impact.

Growth hacking

3 Ways to Supercharge Your Company's Sales Organization

Executives pressure sales organizations to increase activity metrics in uncertain markets, expecting results despite challenging growth conditions.

Social media marketing

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromwww.nombase.com

YTD 2026 Beverage Performance and Trends - 3 Tier Beverages

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

Wine

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.

Marketing tech

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

3 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

#generative-engine-optimization

The S&P 500 Without Big Tech Is Quietly Beating the Full Index in 2026

Stripping the Magnificent 7 from the S&P 500 has outperformed the index in 2026, raising questions about the value of its dividend income.

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.

more#generative-engine-optimization

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.

Business intelligence

fromeLearning Industry

fromLondon Business News | Londonlovesbusiness.com

AI Strategy Roadmap: A Step-By-Step Plan From Pilot To Scale

A clear AI strategy roadmap is essential for transforming pilot projects into scalable, impactful enterprise-wide initiatives.

Data science

Transform your data into compelling stories that drive results - London Business News | Londonlovesbusiness.com

Data storytelling transforms data into engaging narratives that inspire action and drive change.

Artificial intelligence

AI drove 25% of job cuts in March

Job cuts rose 25% in March, with AI contributing to a quarter of these layoffs, particularly in the tech sector.

fromTheWrap

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

Growth hacking

The 3-Step Talent Audit That Keeps Your Leadership Team Aligned and Performing

Treat talent as capital to enhance team performance and strategic alignment.

#ai-search-engines

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

more#ai-search-engines

After Microsoft's Q1 Slide, Are the Bulls Still On Board?

Microsoft's stock is significantly undervalued compared to analyst price targets, despite strong revenue growth and consistent earnings performance.

fromRAIN News

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

fromMiami Herald

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromFortune

AI success is a leadership test-and the 100 Best Companies lead the way | Fortune

Leadership is crucial for successful AI adoption; without trust and support, employees remain hesitant despite having access to technology.

Productivity

5 Workforce Metrics Every Growing Business Needs to Track

Overtime indicates growth is exceeding capacity, impacting employee engagement and performance.

Data science

fromMedium

AI KPIs That Matter: Moving Beyond Model Accuracy in 2026

Measuring AI success requires connecting model performance to business outcomes, not just focusing on accuracy metrics.

Online marketing

fromMiami Herald

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, adapting to changes in technology and user behavior.

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

Investors Chasing AI Hardware Gains May Want to Rethink ARTY Before Adding More Exposure

The iShares Future AI & Tech ETF (ARTY) has not reflected the explosive earnings growth in the semiconductor sector.

3 signs your company is using AI incorrectly

Most organizations struggle with AI due to a lack of strategic thinking, not technology issues.

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.

#performance-marketing

fromThe Drum

Marketing

Performance marketing 101

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

more#performance-marketing

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

What Wall Street Expects From These 3 Food Giants After Mixed Earnings

Cal-Maine Foods shows positive earnings, while Conagra and Lamb Weston face significant challenges despite some headline figures.

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

fromFortune

One company's 'AI salary bump' is designed to end vague productivity mandates for good | Fortune

Omnisend incentivizes AI usage with salary increases for employees demonstrating effective AI integration in their workflows.

3Fourteen's Pies: AI and semis are 'where the underlying strength is'

The semiconductor sector is experiencing unprecedented demand driven by AI and data center growth.

fromSocial Media Explorer

1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

fromThedrum

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

fromComputerworld

AI budgets soar, ROI still elusive

CIOs are now focused on demonstrating measurable financial returns from generative AI investments.

Why confidence, not performance, is shaping media spend | MarTech

Marketers' confidence in a few channels drives budget allocation decisions.

Marketing

Why Understanding Moments Matters More Than Reach

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

2 months ago

Marketing tech

How smart leaders use marketing metrics to navigate uncertainty | MarTech

Marketing performance variance should be treated as market signals rather than failures requiring rigid control.

Online marketing

Why confidence, not performance, is shaping media spend | MarTech

Marketers' confidence in a few channels drives budget allocation decisions.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

2 months ago

Marketing tech

How smart leaders use marketing metrics to navigate uncertainty | MarTech

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromeLearning Industry

Lead Generation Benchmarks For LMS & HR Tech Vendors: Are You Ahead Or Behind?

Most B2B vendors lack reliable benchmarks to evaluate lead generation effectiveness, with average CPL at $198 and only 12% of marketers confident in conversion rates.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

#programmatic-advertising

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

more#programmatic-advertising

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

fromwww.businessinsider.com

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

fromSkift Meetings

How to Make Event Data Matter in the Boardroom

Corporate events require data-driven measurement systems connecting to business outcomes to justify budgets and earn strategic credibility with executive leadership.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromSearch Engine Roundtable

Google Search Console Performance Report Impressions Spiking For Some Filters?

Google Search Console may have a bug causing inaccurate impression spikes, particularly with the merchant listings filter.

#marketing-measurement

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

Marketers Want Better ROI Proof, But Lack The Tools

more#marketing-measurement

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Optimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics

Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.

3 weeks ago

The marketing data most companies still fail to measure | MarTech

Phone conversations are critical first-party data sources for marketing measurement as privacy changes weaken traditional attribution signals, making conversation intelligence platforms essential measurement infrastructure.

fromThe Motley Fool

4 weeks ago

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

The Trade Desk must prove Kokai delivers sustained performance gains and structural advantages against competitors in 2026 after facing intensified competition and execution challenges in 2025.

5 High-Impact Marketing Audits To Improve Your Brand's Performance

Regular objective marketing audits reveal root-system issues, benchmark performance, and align strategy to accelerate sustainable growth and improve marketing effectiveness.

Will The Trade Desk Right-Size Its Margins? | AdExchanger

The Trade Desk's complex, opaque fee structure—including bid-shading and OpenPath fees—reduces advertiser performance and should be simplified with lower, more transparent pricing to remain competitive.