#publisher-revenue-share

#publisher-revenue-share

The centerpiece of this initiative is Plus, a $5-a-month subscription tier designed to deliver smarter browsing as well as channel income back to publishers whose work powers its AI. At the core of Comet Plus lies a $42.5 million , earmarked for early participating publishers and slated to expand as more users join Comet Plus, one that Perplexity promises will expand over time. The model is built on a generous split: publishers 80% of subscription revenue, while Perplexity retains 20% to defray compute and operational costs.

Unlike the lump-sum AI training and content licensing deals favored by Amazon, Meta and OpenAI, it's building revenue share models that incentivize it to continue compensating publishers. But there are some major hurdles. In theory, the revenue share model around Perplexity's Comet Plus subscription tier announced this week sounds pretty good: publishers are paid based on how often their content is visited by humans and crawled by bots on its AI-powered browser Comet.