Perplexity AI Inc. is offering publishers revenue share for articles that generate traffic or are used by its AI, allocating $42.5 million to the program. The startup is building an AI search engine to compete with Google and will route compensation through its Comet browser and AI assistant. Publishers earn when their content receives traffic via Comet, appears in Comet search queries, or is used to complete tasks. Funds come from Comet Plus, a $5-a-month subscription tier that grants access to curated publisher content. Publishers receive 80% of Comet Plus revenue while Perplexity retains 20%. The move addresses media concerns that AI-generated responses have reduced web traffic to publisher sites.
Perplexity AI Inc. is offering publishers the opportunity to share in the revenue their articles generate as the company looks to deal with criticism and legal action from some media outlets over use of their work. The startup, which is building an artificial intelligence search engine to compete with Google, has allocated $42.5 million to be distributed among publishers in the program, according to Perplexity Chief Executive Officer Aravind Srinivas
AI is helping to create a better internet, but publishers still need to get paid, he said. So we think this is actually the right solution, and we're happy to make adjustments along the way. The media industry has clashed with artificial intelligence companies over concerns that AI-generated responses from tools like OpenAI's ChatGPT and Google's AI Overviews have cut valuable web traffic to their sites.
Jessica Chan, head of publisher partnerships at Perplexity, said in an interview that the traditional model where media outlets rely on web traffic and clicks is an old model. We just want to create a new standard for compensation, she said. In the new program, publishers will be able to earn money when their content receives web traffic through Perplexity's Comet internet browser, appears in search queries on Comet and when it's used to complete tasks by Comet's AI assistant.
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