6 Things Every Brand Should Understand About PR | Entrepreneur
Public relations is vital but expensive, with costs not always transparent. Misconceptions exist about PR agencies and the results they can achieve for brands. [ more ]
How to Evaluate Your PR Campaign's ROI | Entrepreneur
Investing in public relations is crucial for businesses to establish an online presence, craft messaging, and build a customer following for a successful brand reputation. [ more ]
6 Things Every Brand Should Understand About PR | Entrepreneur
Public relations is vital but expensive, with costs not always transparent. Misconceptions exist about PR agencies and the results they can achieve for brands. [ more ]
How to Evaluate Your PR Campaign's ROI | Entrepreneur
Investing in public relations is crucial for businesses to establish an online presence, craft messaging, and build a customer following for a successful brand reputation. [ more ]
Council Post: 16 Innovative Ways Agencies Can Leverage Generative AI In 2024
Generative AI tools like ChatGPT and Midjourney are being used in the advertising, marketing, and PR space to better understand and reach target audiences.
AI tools are being utilized to personalize marketing campaigns, review and comment on code, ideate and create article outlines, and quickly create initial drafts of content. [ more ]
7 Outdated Public Relations Tactics You Should Avoid
Traditional public relations tactics like press release distribution may no longer be effective in gaining exposure for your brand
Personalizing your pitch for the media outlet's target audience and utilizing social media platforms can help keep your brand in the spotlight [ more ]
The Good, the Bad, and the Bitter Truth About Diner Coffee
The walls at Beth's Cafe in Seattle drip with crude crayon drawings of Seahawks logos and random cartoon characters, and the oily odor of 12-egg omelets crammed with bacon lingers in the air.There's a late-night frenzy radiating from every booth, as partygoers refuel between shindigs or, inevitably, crash out before making their way home.
Meet the Mother-Daughter Duos Shaking Up the Spirits Industry
No matter how elevated a woman's position issenator, CEO, chief justice, etc.to her children, she's just Mom.She may be able to command rooms, run staffs of thousands and transform industries, but children often don't get to witness that side of her in real life.The reverse can be true, too.The mothers of those with high-powered jobs may be inspired and impressed by their child's demonstrable workplace prowess, but it's frequently difficult for parents to see their children for the adults they've become.
Social Media Scatters Your Brain, Then You Buy Stuff You Don't Need
Social media can be mentally draining.And when mentally drained, you are more likely to be influenced by a high number of likes on posts even to the point of clicking on ads for products you don't need or want according to our recent experiments on how social media affects behavior.As a professor of advertising, I have studied social media behavior for years.