Subway's biggest mistake was selecting Jared Fogle as the company's spokesperson. Fogle, who reportedly lost a significant amount of weight eating basically nothing but Subway sandwiches, helped position the brand as a healthier option. However, in 2015, Fogle was charged with child abuse and possession of CSAM, creating a disastrous public relations nightmare for Subway.
AFP Director of Communications Gregoire Lemarchand confirmed that the photo was removed after the agency was made aware of the White House's displeasure. He insisted that the decision was based on internal editorial standards.
It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.
With community opposition growing, data center backers are going on a full-scale public relations blitz. Around Christmas in Virginia, which boasts the highest concentration of data centers in the country, one advertisement seemed to air nonstop. "Virginia's data centers are ... investing billions in clean energy," a voiceover intoned over sweeping shots of shiny solar panels. "Creating good-paying jobs" - cue men in yellow safety vests and hard hats - "and building a better energy future."
It could be seen as protesting too much, but San Francisco Mayor Daniel Lurie and his office have produced a slick but kind of awkward video in which various city departments confirm how "ready" they are to host the Super Bowl. The video below, which was posted Monday, follows Mayor Daniel Lurie's playbook of using social media to promote what a good job he's doing and what fine, rebounding shape the city of San Francisco is in.
Selling a business doesn't make you rich, according to Rory Godson - even though he sold Powerscourt for over €50m At the end of every week, public-relations powerbroker Rory Godson sits down with a list of clients, and works out how much service his company, Powerscourt, has given them. "Typically, our clients will pay us a retainer - X pounds or euro a month," he says. "And our culture has always been that we owe them.
What will be their tune this Wednesday? You've got to hand it to Sport Ireland - they say what they like, and they like what they say. Take the press release three days before Christmas, 'Sport Ireland welcomes 2025 as most successful year ever for Irish high-performance sport', when they rolled out their big hitters for a collective pat on the back.
