We are in an era of strategic silence-no longer in the age of the activist CEO. Instead, business leaders are being told to lie low and stay in their lane to avoid unwanted attention, including from the White House. In the wake of Jimmy Kimmel's removal from ABC, CEOs are reportedly turning down press and speaking opportunities. Today, leaders are faced with the question of when to speak up . . . and when to stay strategically silent in order to protect their constituents.
Sharing his thoughts on the social media platform X on Saturday, the investor outlined Tesla's need for better marketing. "TSLA has the best product, but the product won't just sell itself," Black said in the post. He also highlighted that "influencers" sharing videos of Teslas on social media wasn't an example of "great marketing since it reaches audiences who already own Teslas."
Because they land in an inbox already flooded with hundreds of other requests and are immediately deleted. This is usually because they are written as announcements, not as compelling stories. They scream "look at us" instead of offering genuine value to the journalist and their readers. The brutal reality is that you only have seconds to prove you're different, and you can do that by being strategic.
As the communications landscape continues to evolve at a breakneck pace, the PR community has once again risen to the challenge, bringing fresh thinking, strategic agility and creative tenacity to campaigns big and small. Today, PR Daily is proud to reveal the finalists for the 2025 PR Daily Awards, recognizing the exceptional work of agencies, brands, teams and practitioners who have elevated the art and impact of public relations over the past year.
When people in power suddenly resign, it's rarely as clean as the press releases I used to write about make it seem. I've been around long enough, both in politics and public relations, to know that "new opportunities" can sometimes be code for "get out while you still can." Now, I'm going to couch that with not always, but in instances where the person in question harbors intentions of moving up the ladder, a quick exit usually leaves people scratching their heads, and wondering "Why so fast?"
The merchandise tent is always a decent place to start when assessing the commercial vulgarity associated with modern-day Ryder Cups. At Bethpage, they are flogging 24-carat gold coins 100 were available on Tuesday morning, presumably still are now with Keegan Bradley's signature attached. The price? $7,500 (5,500). There must be an assumption Ryder Cup fans leave their senses at the gates.
In a statement that probably went through more lawyers and PR people than I can count, Disney said it pulled Kimmel off the air "to avoid further inflaming a tense situation at an emotional moment for our country." Kimmel's comments were "ill-timed" and "insensitive," the House of Mouse added However, after some "thoughtful conversations with Jimmy," Disney is bringing the show back.
Law firms are excited, delighted, proud and thrilled to announce their latest news in a press release. And that is part of the problem, according to an analysis of 479 business-of-law press releases by 238 U.S. and U.K. law firms by global communications firm Infinite. Eighty-three percent of the press releases had at least one of these overused words, the study found:
The industry is crowded, competitive, and still shackled by advertising restrictions. To get noticed, brands are often told they need to hire a "specialized cannabis PR agency." But here's the reality: too many of these agencies overcharge while underdelivering. Campaigns vanish after a press release cycle, leaving brands with little more than a hefty invoice. What if there was a smarter, more direct path?
Will Critchlow is joined by Ross Hudgens, founder and CEO at Siege Media. Ross brings a complementary skillset and background to Will's, with a deep focus on content and PR, and together they lay out a blueprint for the future of e-commerce SEO. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
This year, many agencies are increasing spending in areas that help them align immediate client needs with longer-term growth. For some, that means investing more heavily in data and analytics to sharpen decision-making. For others, it's doubling down on talent development or technology to stay competitive. Here, 14 members of Forbes Agency Council share the line items their agencies are devoting more of their budgets to this year and the strategy behind these decisions.
Executives are learning that what happens in the crowd doesn't stay in the crowd when cameras are everywhere. Whether it's a Jumbotron at a concert or a television broadcast at Flushing Meadows, internet sleuths are quick to discover the identities of business leaders behaving badly. Overnight, relatively private people can be vaulted from obscurity to viral infamy.
They were swaying in mid-hug when the roving kiss cam, a staple at the band's performances, zeroed in on them. You have probably seen the clip of what happened next. The two of them scrambled like kids caught raiding a cookie jar. Even Coldplay's anodyne frontman Chris Martin couldn't ignore their response. "They're either having an affair, or they're just very shy," he remarked. The CEO and his subordinate are no longer with the company.
The traditional buyer journey-the familiar path from awareness to consideration to decision-is disappearing. Today's buyers are moving faster, skipping steps and often making decisions after a single trusted source validates your brand. What's driving this shift? Earned media and AI-driven research tools. Public relations has always been seen as a credibility builder-a way to get your brand noticed and trusted.
Consistent, clearly communicated values are among a company's strongest defenses in a crisis. But values can't just live in a motto. They need to show up in leadership behavior, brand voice and what the company spotlights far in advance of a crisis scenario.
Generative Engine Optimization (GEO) is the practice of optimizing content to appear in AI-generated answers, distinguishing it from traditional SEO by focusing on conversational clarity and relevance.
AI isn't going to replace creativity or the human instinct behind great storytelling. But it will definitely make us faster. I think of it as an accelerator. It can help draft responses, shape early ideas, stay within brand parameters, all in seconds. Especially during a crisis, having that kind of speed can be a real advantage.
Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.
