Intellectual property law
fromElectronic Frontier Foundation
9 hours agoComparison Shopping Is Not a (Computer) Crime
AI tools can help consumers find better prices, but Amazon is attempting to block them using legal claims.
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#e-commerce #consumer-behavior #social-media #digital-marketing #amazon #ai #retail #marketing #reddit
Social media marketing
fromLindsey Gamble
3 days agoMeta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble
Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
fromInvesting.com Canada
11 hours agoMacquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com
Analyst Aaron Lee told investors that AppLovin's move into e-commerce advertising is 'an attractive, multi-year growth opportunity,' estimating a total addressable market of $120 billion that could grow to $180 billion by 2030.
Marketing tech
fromDigiday
3 weeks agoRetailers turn to digital rebates as alcohol sales slump
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
Wine
fromThe Beer Thrillers - Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers.
4 months agoBlack Friday Weekend Trip - The Beer Thrillers
I decided I needed to be away from the area for a bit. Recent stuff just made me not want to be at home anymore and so I figured a trip out for some breweries would help the mood a lot better. I had told Jesse and Amanda I would pop into Sworn on Black Friday so I went there for when they opened, had one of their delicious new stouts, and then I was on my way. Original plan was to make it to Wheeling, but of course, as plans often go with me... they didn't quite work out. Luckily, this time it was nothing bad, it was just me not quite getting to Wheeling by the end of the time. I made it out to Washington Brewing by 10 PM and figured that was good enough.
fromBusiness Matters
1 month agoTraffic vs Conversions: What eCommerce Founders Should Fix First
Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.
E-Commerce
fromThe Conversation
1 month agoDoes 'free' shipping really exist? An expert shares the marketing tricks you need to know
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
E-Commerce
fromwww.independent.co.uk
1 month agoDoes free shipping actually exist? Marketing ploys experts want to warn you about
You're scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab. But what if that same shirt was priced at $50 with free shipping? The likelihood that you would have bought it without a second thought is much higher.
E-Commerce
fromTravel + Leisure
2 months agoWhat Not to Buy From Amazon's Long Weekend Sale-and the 12 Deals Worth Adding to Your Cart, From $9
Amazon has never failed to make the most of a holiday weekend with a sale event, and this upcoming weekend is no exception. But while the retailer undoubtedly has an impressive trove of deals worth your hard earned cash, there's also a selection of items- travel gear, in particular-that you may want to skip in favor of some more thoughtful (and useful) picks.
E-Commerce
E-Commerce
fromTravel + Leisure
1 month agoOnly Prime Members Can Shop These 55 Amazon Presidents Day Sales 24 Hours Early-Up to 85% Off and From $10
Prime members get early access to deep Presidents' Day travel deals on luggage, apparel, tech, and accessories—discounts up to 85% with prices starting at $10.
E-Commerce
fromThe Drum
2 months agoTailor your e-commerce strategy to capitalise on the online shopping boom
Rapid pandemic-driven digital transformation accelerated e-commerce, creating major D2C and marketplace opportunities while raising customer experience, omnichannel and mobile-first demands for brands.
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