#programmatic-vs-direct-inventory

[ follow ]
#chatgpt-advertising #commerce-media-platforms #performance-marketing #retail-and-shopping-data
Marketing tech
fromDigiday
12 hours ago

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

ChatGPT inventory is being integrated via commerce-focused partners like Skai to enable performance-style shopping measurement using existing retailer workflows and purchase data.
[ Load more ]