Relevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
AI boosts Meta's ad business despite Apple's tracking changesMeta has adapted to Apple's privacy changes and significantly improved their advertising efficiency and revenue.
Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation.