Axios1 month agoMarketingAI boosts Meta's ad business despite Apple's tracking changesMeta has adapted to Apple's privacy changes and significantly improved their advertising efficiency and revenue. [ more ]
Exchangewire1 month agoMarketingPigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation. [ more ]
AdExchanger7 months agoPrivacy professionalsGoogle And Apple Are Interested In Profits, Not Privacy | AdExchangerPrivacy changes will have a significant impact on digital advertising. Apple and Google are leveraging their privacy changes to gain more control over the market. [ more ]
Exchangewire1 month agoMarketingPigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation. [ more ]
AdExchanger7 months agoPrivacy professionalsGoogle And Apple Are Interested In Profits, Not Privacy | AdExchangerPrivacy changes will have a significant impact on digital advertising. Apple and Google are leveraging their privacy changes to gain more control over the market. [ more ]