#privacy-changes
#privacy-changes

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How Marketers are Spending Their Money in 2026

Marketing budgets in 2026 are consolidating toward channels that defend ROI, compound value, and rely on conversion, retention, and owned data.

fromThe Drum

4 months ago

Closing the data gap: how to reclaim lost conversions in the privacy-first era

Across the UK, marketers are facing a measurement gap with major business consequences. It's estimated that one in five conversions are not being recorded because of browser restrictions, like the blocking of third-party tags. That means as much as 20% of campaign performance is invisible, which makes ROI appear weaker than it is, reduces the effectiveness of AI bidding, and erodes trust in marketing data at the leadership table.

Marketing tech

#email-marketing

fromVerticalResponse

6 months ago

Marketing