#privacy-changes

[ follow ]
fromThe Drum
4 days ago

Closing the data gap: how to reclaim lost conversions in the privacy-first era

Across the UK, marketers are facing a measurement gap with major business consequences. It's estimated that one in five conversions are not being recorded because of browser restrictions, like the blocking of third-party tags. That means as much as 20% of campaign performance is invisible, which makes ROI appear weaker than it is, reduces the effectiveness of AI bidding, and erodes trust in marketing data at the leadership table.
Marketing tech
#email-marketing
fromVerticalResponse
2 months ago
Marketing

Open Rates Are Dying: Here's What Actually Matters Now in Email Marketing

Open rates have become unreliable due to privacy changes, making click-through rates (CTR) a more accurate measure of email engagement.
fromMarTech
4 months ago
Marketing tech

Three high-impact tactics to drive email engagement | MarTech

Email strategy must evolve as open rates become less reliable metrics of engagement.
Focus on behavioral signals instead of traditional open metrics for better engagement.
[ Load more ]