fromMarTech2 weeks agoMarketing techThree high-impact tactics to drive email engagement | MarTechEmail strategy must evolve as open rates become less reliable metrics of engagement.Focus on behavioral signals instead of traditional open metrics for better engagement.
MarketingfromDigiday3 months agoRelevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.