Marketing
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2 days agoWhy every marketer needs a 'do-not-do' list | MarTech
Prioritize subtraction over addition: remove nonessential tasks and habits to focus effort on high-impact work and reduce reactionary busyness.
Reacting is what happens when you move through your day on autopilot. You're constantly fielding every ping, every request, every "got a minute?" as it comes in. It's like playing a never-ending game of whack-a-mole-emails, Slack messages, kid drop-offs, last-minute meeting invites-pop, pop, pop. You are so concerned with responding quickly to each one that you never stop to ask yourself whether it deserves your time or energy in the first place.