#pricing-optimization

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fromPractical Ecommerce
4 days ago

AI Turns Weather Data into Sales

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.
E-Commerce
Growth hacking
fromFast Company
2 months ago

The 6 P's of pricing strategy

Treat pricing as a strategic, evidence-led capability grounded in customer value perception to drive sustainable revenue and margin growth instead of quick, emotional fixes.
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