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Marketing
fromFortune
1 week ago

The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials | Fortune

Financial institutions and retailers pursue long-term loyalty by tailoring premium, fee-based products and exclusive experiences to attract and retain Gen Z and millennial affluent customers.
E-Commerce
fromFast Company
2 months ago

Citi's Strata Elite Card challenges AmEx Platinum and Chase Sapphire with travel-heavy perks

Citi is launching the Citi Strata Elite Card to compete with Chase's Sapphire Reserve and American Express's Platinum Card.
E-Commerce
fromFast Company
2 months ago

Amex Q2 results prove it's still the heavyweight of high-end cards

American Express continues to outperform expectations and is refreshing its card offerings to attract younger consumers.
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