#podcast-search-optimization

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#advertising #spotify #digital-marketing #podcasting #seo #social-media #youtube #content-strategy #engagement
#podcasting
Podcast
fromThe Hollywood Reporter
1 week ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Podcast
fromRAIN News
3 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Podcast
fromRAIN News
3 days ago

Steve Goldstein: The Attention Economy Comes for Podcasting

Focusing on engagement and retention is more meaningful than merely chasing download numbers in podcasting.
Podcast
fromThe Hollywood Reporter
1 week ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Podcast
fromTechCrunch
2 weeks ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromRAIN News
3 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
more#podcasting
Growth hacking
fromEntrepreneur
8 hours ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Media industry
fromwww.mediaite.com
7 hours ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
#spotify
Mobile UX
fromEngadget
9 hours ago

Spotify debuts a new UI just for tablets

Spotify's tablet app now features an adaptive UI with collapsible sidebar and parallel browsing for enhanced user experience.
Music production
fromSlate Magazine
4 days ago

I Was in a Music Rut. I Blame the Algorithm. I Found a Simple Way to Break Out of It.

Spotify's music recommendations became repetitive, prompting a search for alternative sources like public radio for fresh music.
Books
fromTNW | Corporates-Innovation
1 day ago

Spotify launches physical book sales in the US and UK via Bookshop.org partnership

Spotify now allows users to purchase physical books through its app, partnering with Bookshop.org for this feature.
more#spotify
Marketing tech
fromTheWrap
9 hours ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#linkedin
Careers
fromZDNET
6 hours ago

Want to stand out on LinkedIn? Try this career strategist's top 3 tips for strengthening your profile

Updating your LinkedIn profile is essential for job seekers to stand out in a competitive market.
Growth hacking
fromForbes
8 hours ago

3 LinkedIn Habits That Guarantee Daily Growth

Daily LinkedIn habits like timely commenting and initiating conversations can significantly grow your audience and create opportunities.
fromInc
5 days ago
Social media marketing

The New LinkedIn Algorithm Rewards This One Thing. Are You Doing It?

Careers
fromZDNET
6 hours ago

Want to stand out on LinkedIn? Try this career strategist's top 3 tips for strengthening your profile

Updating your LinkedIn profile is essential for job seekers to stand out in a competitive market.
Growth hacking
fromForbes
8 hours ago

3 LinkedIn Habits That Guarantee Daily Growth

Daily LinkedIn habits like timely commenting and initiating conversations can significantly grow your audience and create opportunities.
Social media marketing
fromInc
5 days ago

The New LinkedIn Algorithm Rewards This One Thing. Are You Doing It?

The new LinkedIn algorithm rewards authenticity and consistent engagement over algorithmic hacks.
more#linkedin
#geese
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Marketing
fromFast Company
1 day ago

Is organic music discovery dead? Geese 'psyop' debate leaves artists frustrated by growing barrier to entry

Geese's rapid rise to fame is attributed to strategic digital marketing efforts, raising questions about authenticity in the music industry.
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Marketing
fromFast Company
1 day ago

Is organic music discovery dead? Geese 'psyop' debate leaves artists frustrated by growing barrier to entry

Geese's rapid rise to fame is attributed to strategic digital marketing efforts, raising questions about authenticity in the music industry.
more#geese
#youtube
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
2 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
3 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
2 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
3 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
more#youtube
Marketing
fromRAIN News
1 day ago

Spotify's "Wrapped" Branding Influence ... Wrapped

Annual 'Wrapped' branding has inspired various companies to summarize user engagement and performance in a personalized format.
Online marketing
fromEntrepreneur
1 day ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
#netflix
Television
from9to5Mac
1 day ago

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.
Media industry
fromExchangewire
14 hours ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Television
from9to5Mac
1 day ago

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.
Media industry
fromExchangewire
14 hours ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
more#netflix
Apple
fromwww.businessinsider.com
1 day ago

Apple is getting serious about ads

Apple is expanding its advertising efforts, introducing ads in Maps and launching Apple Business to target small and midsize businesses.
Marketing tech
fromInc
1 day ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
fromwww.theguardian.com
3 days ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
fromThedrum
2 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#social-media
Social media marketing
fromTech Times
6 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromForbes
1 week ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Media industry
fromNieman Lab
2 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromTech Times
6 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
1 week ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
Podcast
fromRAIN News
6 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
Marketing tech
fromDigiday
18 hours ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
#seo
Online marketing
fromInc
2 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Online marketing
fromThedrum
1 day ago

UNDERSTANDING SEO: THE BASICS

SEO is the process of improving search engine rankings, requiring sustained effort and focusing on content, links, and usability.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Online marketing
fromInc
2 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Online marketing
fromThedrum
1 day ago

UNDERSTANDING SEO: THE BASICS

SEO is the process of improving search engine rankings, requiring sustained effort and focusing on content, links, and usability.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
more#seo
Social media marketing
fromDigiday
1 day ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
#retail-media
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Marketing tech
fromDigiday
18 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Media industry
fromDigiday
3 days ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
#podcasts
Podcast
fromRAIN News
1 week ago

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.
Podcast
fromRAIN News
1 week ago

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.
more#podcasts
Media industry
fromRAIN News
1 week ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
Podcast
fromWIRED
6 days ago

AI Podcasters Really Want to Tell You How to Keep a Man Happy

Becoming a man's biggest source of stress is more detrimental than cheating in relationships.
Online marketing
fromEntrepreneur
2 days ago

Is Your Small Business Invisible to ChatGPT and Google AI?

GEO optimizes brands and content for visibility in generative AI answers, helping small businesses compete effectively against larger companies.
#aeo
Online marketing
fromHubspot
2 days ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing tech
fromTechRepublic
2 days ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Online marketing
fromHubspot
2 days ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing tech
fromTechRepublic
2 days ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
more#aeo
Online marketing
fromPCMAG
2 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
Marketing tech
fromMobile World Live
2 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Podcast
fromRAIN News
1 week ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Online marketing
fromAdExchanger
3 days ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
#audio-advertising
Podcast
fromRAIN News
2 weeks ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Podcast
fromRAIN News
2 weeks ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
more#audio-advertising
Podcast
fromMarTech
2 weeks ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
fromTechRepublic
1 month ago

Apple Podcasts Gets Major Video Overhaul to Take on YouTube, Spotify

Apple announced Monday that it's rolling out a major overhaul to Apple Podcasts this spring, introducing native video support that lets listeners seamlessly switch between audio and video without juggling separate show feeds. Until now, if a podcaster wanted to offer both audio and video versions of their show on Apple Podcasts, they needed two separate listings, one for audio, one for video. The new system ditches that approach entirely. Using Apple's own HTTP Live Streaming (HLS) technology, creators can now offer a single show feed that includes both formats.
Apple
#podcast-marketing
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
more#podcast-marketing
fromThe Drum
2 months ago

Podcast: the future of platforms and marketing

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
Podcast
fromRAIN News
1 month ago

Podstock releases AI assistant promising podcast publisher liberation

Podstock launched Agent, a purpose-built AI assistant for podcast businesses that automates analytics, inventory planning, and campaign execution directly within client workflows.
Podcast
fromRAIN News
1 month ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
#podcast-consumption-trends
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
fromDigiday
1 month ago
Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
more#podcast-consumption-trends
Podcast
fromRAIN News
2 months ago

Podtrac unveils multi-channel podcast ranking

Podtrac's Multi-Channel Podcast Ranking reveals how top podcasts' audiences are distributed across audio, video, and social clip platforms, showing distinct platform-specific consumption patterns.
fromRAIN News
2 months ago

A tale of two lists: Top new and existing podcasts of Q4

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie
Podcast
Podcast
fromEntrepreneur
1 month ago

This Form of Media Is Now More Popular Than Talk Radio for the First Time. Here's Why That Matters.

Podcasts now surpass AM/FM talk radio as the dominant spoken-word audio format in the U.S., capturing 40% of listening time compared to radio's 39%.
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