Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.
Podchaser launches podcast audience targeting by political skewPodchaser introduces a political skew audience category for advertisers to better target podcast listeners aligned with their messaging.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
PodRoll Announces New Podcast Growth Technology - Dynamic Feed Drops - Podcaster NewsDynamic Feed Drops offer efficient, controlled, targeted audience acquisition.Technology-driven solution simplifies and automates feed drops at scale.
Podcast audience is big ... and under-countedSurvey reveals engaged podcast audience with growing consumption and interest in back catalog episodes.
Australia: Online Audio Is Digital's Fastest Growing Channel - Podcaster NewsOnline audio advertising grew by 23.6% year on year in FY24, reaching $290 million, indicating increased investment in podcasts and streaming.Podcast advertising significantly increased by 32% in Q2 2024, reflecting a surge in listener popularity and advertiser interest.
Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.
Podchaser launches podcast audience targeting by political skewPodchaser introduces a political skew audience category for advertisers to better target podcast listeners aligned with their messaging.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
PodRoll Announces New Podcast Growth Technology - Dynamic Feed Drops - Podcaster NewsDynamic Feed Drops offer efficient, controlled, targeted audience acquisition.Technology-driven solution simplifies and automates feed drops at scale.
Podcast audience is big ... and under-countedSurvey reveals engaged podcast audience with growing consumption and interest in back catalog episodes.
Australia: Online Audio Is Digital's Fastest Growing Channel - Podcaster NewsOnline audio advertising grew by 23.6% year on year in FY24, reaching $290 million, indicating increased investment in podcasts and streaming.Podcast advertising significantly increased by 32% in Q2 2024, reflecting a surge in listener popularity and advertiser interest.
Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024U.S. podcast ad revenue is projected to reach $2.28 billion in 2023 and $4 billion by 2025.Advertisers will become more comfortable with brand safety in podcast advertising and focus on aligning with the right content creators.
Acast Brings Real-Time Planning To Podcast AdvertisingAcast is expanding its self-serve podcast advertising platform with real-time campaign planning tools for advertisers and podcasters.The new tools provide increased transparency, efficiency, and control over monetization potential for both advertisers and podcasters.
Brands Are Safer Than They Think On PodcastsConsumers are accepting and open to podcast advertising as long as it is contextually relevant and suitable.Podcasts provide a safe advertising environment for brands, with 80% of listeners claiming they listen to ads.Controversial topics in podcast content can be acceptable as long as they are not defamatory towards one group.
Culture and impact in new Spotify podcast advertising trends report - RAIN NewsPodcasts drive social and cultural conversationsPre-rolls outperform mid-rolls in podcast advertisingOlder listeners (45+) showed the highest growth in podcast consumption