Diversity, equity, and inclusion (DEI) has faced a lot of backlash recently. Once celebrated as a win-win solution that tackled systemic injustice and boosted business performance, DEI has become politicized and scrutinized within an inch of its life. As it was happening, those of us working to advance DEI didn't adjust as the ground shifted beneath our feet. DEI was recast as an anti-meritocratic overreach that prioritized identity over skills or qualifications.