Bari Weiss Isn't Selling Centrist News. She's Rebuilding Normal News at CBS.
Briefly

Bari Weiss Isn't Selling Centrist News. She's Rebuilding Normal News at CBS.
"Her diagnosis is blunt: every centrist news project crashes for the same reason it treats the absence of disagreement as the remedy for polarization. It sands down charisma, splits every difference, and produces what she calls tofu oatmeal, journalism so bland and viewless that no one can taste a perspective, much less trust one. Her alternative isn't moderation. It's transparency."
"This vision matters because Weiss has the authority to test it. Just last month, CBS News announced it was integrating The Free Press her heterodox outlet and Substack's breakout success into its operations in a deal valued at roughly $150 million. Weiss was named editor-in-chief as part of that move, charged with shaping editorial priorities and driving innovation. She is partnering with CBS News President Tom Cibrowski, whose operational expertise provides institutional continuity."
"In other words: Weiss brings the editorial vision; Cibrowski ensures the engine keeps running. And her mandate doesn't come from CBS alone. The Skydance/Ellison acquisition of Paramount was explicitly framed as transformation, not preservation and Weiss's appointment signals that CBS News is part of that overhaul. Hers is a visionary approach, not a custodial one. Her critique targets something deeper than polarization: fragmentation. Americans now live inside epistemic silos, with no shared civic arena where disagreements unfold in public."
Bari Weiss, as editor-in-chief of CBS News, diagnoses centrist news projects as failing because they treat the absence of disagreement as a remedy for polarization. Such projects sand down charisma, split every difference, and produce bland, viewless journalism that erases perspective and trust. Weiss proposes transparency and actual pluralism by putting people with genuinely different worldviews together to argue in good faith on air so viewers can observe how arguments are made. CBS News is integrating The Free Press into operations in a roughly $150 million deal. Weiss will shape editorial priorities while Tom Cibrowski provides operational continuity to counter fragmentation and represent the broad middle.
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