#platformization

#platformization

With each consolidation, acquisition, or PE investment, marketing agencies' vision moves further away from being providers of agnostic services and creators of culture to purveyors of enterprise platforms and orchestrators of strategy and execution. Put simply, your agencies will no longer act solely as your agents but also as owners of products/solutions, resellers of technology partnerships and developers of emerging capabilities.

In the digital age, the collaborative and often community-governed effort of scholarly research has gone global and unlocked unprecedented potential to improve our understanding and quality of life. That is, if we let it. Publishers continue to monopolize access to life-saving research and increase the burden on researchers through article processing charges and a pyramid of volunteer labor . This exploitation makes a mockery of open inquiry and the denial of access as a serious human rights issue .