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#pet-care-market-trends #gen-z-consumer-behavior #cat-ownership-growth #rover-business-expansion
Pets
fromBusiness Insider
4 days ago

Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Rover is expanding cat care services to meet growing demand from Gen Z users who prefer cats as lower-maintenance, lower-cost pets compared to dogs.
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