#pet-care-trends

#pet-care-trends

The Basset Longue is a chaise longue upholstered in wavy, brown-striped faux fur, shaped after a Basset Hound, and mounted on chrome legs with a tail detail at one end.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Citi's thesis rests on the 'humanization' of pets. The firm says the humanization pet trend is real and should drive more spending, a view supported by data showing nearly 40% of dogs of any age or size may be affected by OA pain and up to 40% of all cats have clinical signs of OA.

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.

Dog adoptions have been slower to recover, whereas cat adoptions have really gone fast. For Gen Z workers, many of whom are just starting out in their careers, cats represent a lower barrier to pet ownership. The industry understanding is that they're lower-maintenance, generally lower-cost, and easier to take care of.

In today's digital age, where every scroll brings a new sensation, a surprising trend has emerged: dog influencers. These furry personalities are taking social media by storm, captivating hearts and fetching likes in droves. This phenomenon isn't just about cute photos; it's a testament to the power of community and the universal love for our four-legged friends. Let's dive into the world of dog influencers and explore how they've become a staple in American social media culture.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).

Remember that moment at the dog park when you see two golden retrievers, with one bouncing around with bright eyes and a glossy coat, and the other just going through the motions with a dull expression despite being perfectly groomed? Both dogs are clearly loved and cared for, but something deeper separates them: It's the difference between a dog that's genuinely flourishing and one that's simply being maintained.

For many in these animal-friendly open doors, the inclusion of a creature or two is indicative of the overall attitude of their home: They live in family spaces that are ready to absorb whatever damage kids or animals might throw at it. For others, animals might be confined to a certain space, allowing investment furniture pieces to escape unscathed from any unwanted scratch marks or stains.