#personalized-messaging

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Exchangewire
1 week ago
Marketing

Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable

The strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale. [ more ]
Marketing Dive
2 months ago
Marketing

Pacsun unites commerce channels with first-party data solution

Retailers are seeking to unify the commerce experience across various channels by leveraging partnerships for data-driven insights and personalized messaging.
Activating first-party data is crucial for retailers to meet the changing needs of consumers in an omnichannel commerce strategy. [ more ]
Digiday
5 months ago
Marketing

Media Buying Briefing: Here are five media agency trends to watch in 2024

Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.
Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging. [ more ]
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