#permission-marketing

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fromThe Drum
3 weeks ago

Seth Godin on responsible news output, measuring empathy and content marketing

Over the years, a loud, well-funded movement has been built up trying to persuade the public that regulation is always a bad thing. A quick look at how much safer cars have become makes it clear that this is nonsense. The purpose of civilization isn't to support capitalism, the purpose of capitalism is to support civilization. And when it doesn't, it's our job to regulate it so it does.
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fromMiami Herald
1 month ago

QR Codes: A powerful CTA for first-party data

Permission-based QR Code scans provide contextual, first-party, consented data that is more reliable, compliant, and valuable than third-party cookies.
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