#pepsico-breakup

#pepsico-breakup

The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.

The new identity sharpens its focus around four commitments that guide its behavior and decision-making: empathy, expertise, responsiveness and certainty. Those principles are intended to frame both customer experience and internal culture.

"Our goal is to provide a refreshing alternative that doesn't compromise on flavor or health," says Thalia Jabotian from Konnect Agency. "The response we've seen from early tastings has been overwhelmingly positive, indicating a strong market fit for PuraSoda."

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

Hasbro's Q4 result was not a mild beat. Revenue came in at $1.45 billion, up 31% year-over-year, beating estimates by over 14%. The engine behind it is Magic: The Gathering, which grew 141% in Q4 alone and nearly 60% for the full year. The Wizards of the Coast segment ran at a 46% operating margin for the full year, extraordinary for a consumer brand.

Minute Maid is discontinuing its line of frozen juices as consumer demand declines and tastes change, and it may have been the only company still selling the concentrated products into the Canadian market. The brand's frozen canned orange juice, lemonade, Fruitopia fruit punch and Five Alive juice blend will be discontinued by April, a spokesperson for parent company Coca-Cola confirmed to CBC News.

We used to be strong and a pacesetter. We haven't been for the last few years. His assessment was clear: Target has lost its way and, to some extent, its identity. The retailer affectionately nicknamed 'Tarzhay' for its cheap-chic merchandise had earlier on Tuesday reported a fourth quarter in a row of declining comparable sales.

When agriculture was able to meet demand, sugar prices crashed overnight. Companies that had bet big on expensive inventory suddenly found themselves drowning in debt. Pepsi declared bankruptcy. So did RC Cola's predecessor, Chero-Cola. Coca-Cola, however, managed to secure emergency financing from a bank by offering something no other company could: their closely-guarded secret formula as collateral. That gamble paid off big time.

Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.

After initial testing in France, the product was released to the United States in 2006, an idea meant to appeal to the novelty of the beverage market at the time, with a name that fit the minimalist trend of the era. Even though several other unique Coke flavors from around the world might have been a hit in the U.S., Coca-Cola Blāk absolutely bombed with consumers and was pulled from shelves just two years after launching.

Minute Maid helped make orange juice a year-round morning staple in 1946, when it started shipping cans of frozen juice around the U.S. But 80 years later, the brand's parent company is halting sales of frozen juice concentrates in the U.S. and Canada, saying it wants to focus on the fresh juices that customers now prefer. "We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences," The Coca-Cola Co., which owns Minute Maid, said Wednesday in a statement.

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.

Kraft Heinz Co (NASDAQ: KHC) delivered mixed fourth-quarter results on February 11, 2026, beating earnings expectations while missing on revenue. However, the bigger story was CEO Steve Cahillane's decision to halt the planned separation and commit $600 million to a turnaround effort. Shares fell roughly 7% in premarket trading as investors digested the strategic pivot and weak guidance. Q4 Results: EPS Beat, Revenue Miss Kraft Heinz reported adjusted EPS of $0.67, topping consensus of $0.62 by 8.1%. However, revenue of $6.35 billion fell short of $6.44 billion expectations, a 1.4% miss. Organic sales declined 4.2% year-over-year, driven by volume and mix headwinds of 4.7 percentage points.