#pc-component-pricing

#pc-component-pricing

Motorola has enacted price increases of up to 50 percent on the rest of its 2026 Moto G lineup, indicating a shift in pricing strategy for budget smartphones.

The April 3 Steam client update contains explicit references to a 'Framerate Estimator' in a store UI JSON file, indicating Valve's plans for this tool.

After Google released its TurboQuant compression algorithm, which can purportedly drastically reduce the amount of memory required for certain AI workflows, stock prices for memory manufacturers dropped significantly.

"At present, the total cost of the product has far exceeded our selling price, even approaching twice the price we originally set."

Memory shortages will persist well into 2027. While we anticipate some easing of prices beginning in 2028, the market is unlikely to return to the pricing levels seen in 2025.

AI-driven memory and storage price hikes have been the defining feature of the PC industry in 2026, and hobbyists have been hit the hardest-companies like Apple with lots of buying power have been able to limit the price increases for their PCs, phones, and other gadgets so far, but smaller outfits like Valve and Raspberry Pi haven't been so lucky.

Memory shortages will likely stunt PC shipments in 2026, as available supplies will not be able to meet demand thanks to memory makers chasing the lucrative AI infrastructure market instead. Overall PC market performance in 2025 was healthy, according to research biz Omdia, but it notes that memory and storage supply was already tightening, with associated upward price pressure emerging around the middle of last year.

Just weeks after raising the price of its RAM modules, Framework has announced that it's also increasing the price of its desktop PC in response to the global memory shortage. The Framework Desktop with 32GB of RAM and an AMD Ryzen AI Max 385 chip now starts at $1,139, instead of $1,099. "We held off on it for as long as we could, but we had to update our Framework Desktop pricing today to account for the massive increase in LPDDR5x pricing from our suppliers," Framework says in a post on X.