#paid-influencers

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Social media marketing
fromLos Angeles Times
3 hours ago

Influencer files complaint against Steyer campaign, alleging violations

A political influencer alleges a governor campaign failed to meet California disclosure rules for paid content and used non-disclosure agreements to hide payments.
fromWorld of Reel
6 years ago

Warner Bros. Paid 2,000+ Social Media Influencers to "Post Nice Things" About 'Wuthering Heights' - World of Reel

Remember when "Wuthering Heights" first screened and all those glowing early reactions flooded social media-with even one "critic" calling it a "God-tier classic"? It turns out that was a carefully calibrated mirage concocted by Warner Bros. A report claims that "Wuthering Heights" had "one of the biggest global marketing juggernauts the world has ever seen." Hyperbole? Maybe. But what do you make of the claim that "almost 2,000 social media influencers were paid by Warners to post nice things about the film"?
Film
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