We wanted to create a fun space. It is kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there's like a production line where the product comes out. We also show machines where phones go through testing, like USB port testing or water resistance testing. So we just wanted to bring that world together,
The company today issued a brief release stating that it will soon be opening its first global flagship store, which will be located in India. Aside from that, there is no mention of date and exact location for this store. The only other information in this release is a somewhat cryptic image of what looks like it could be a blade sign placed outside the store. The sign shows a blue damselfly, which points to a return to using bugs as mascots by the company.
In 1952, John Cage shocked audiences by staging four minutes and 33 seconds of silence. His composition 4'33" was an attempt to make nothing audible. It was inspired in part by Robert Rauschenberg's White Paintings (1951), entirely white canvasses that work as blank screens to register shifting shadows and reflections, and project them as art. 'A canvas is never empty,' says Cage, quoting Rauschenberg, and 4'33" bears that out, as random ambient sound - coughing, shifting, programmes rustling - becomes a kind of music.
