#nikkijay

[ follow ]
#tiktok
fromDigiday
5 days ago
Social media marketing

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

fromWWD
1 week ago
Social media marketing

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromLondon Business News | Londonlovesbusiness.com
1 week ago
Social media marketing

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.
Social media marketing
fromPR Daily
9 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Social media marketing
fromDigiday
5 days ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromWWD
1 week ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
#influencer-marketing
Marketing
fromThedrum
12 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
19 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
E-Commerce
fromForbes
1 month ago

5 Influencer Marketing Tips For Success In Social Commerce

Influencer marketing drives social commerce success by connecting brands with right audiences through authentic storytelling rather than direct selling.
Marketing
fromThedrum
12 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
19 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromHer Campus
5 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Women
fromThedrum
4 hours ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
Media industry
fromwww.independent.co.uk
20 hours ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Golden State Warriors
fromFast Company
1 day ago

Sports merch that's cute? It exists

Danielle Snyder Shorenstein created DannijoPro, a fanwear brand that merges fashion with sports fandom, after finding inspiration at a Golden State Warriors game.
NYC startup
fromHer Campus
1 day ago

Everything You Need To Know About Reale Actives: Alix Earle's New Brand

Alix Earle launched her skincare brand Reale Actives, showcasing her influence and marketing skills.
#ai-influencers
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Mental health
fromPsychology Today
3 days ago

Social Media Trends and the Popularity of NeeDoh Toys

Social media trends significantly influence the popularity of NeeDoh toys, which serve as stress relief tools for teens.
Graphic design
fromForbes
3 days ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
#creator-economy
fromHubspot
4 days ago
Growth hacking

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

fromWWD
1 month ago
Social media marketing

Why Influencer Brands Are Taking Over Beauty Again

Growth hacking
fromHubspot
4 days ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
13 minutes ago

Publicists Are Becoming The Talent They Once Managed

Media insiders are leveraging their expertise to succeed in the creator economy, which is becoming increasingly competitive and top-heavy.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Exercise
fromBustle
4 days ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
fromABC7 Los Angeles
5 days ago

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
Relationships
fromwww.theguardian.com
5 days ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Music
fromAV Club
5 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#youtube
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing
fromForbes
5 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
fromEntrepreneur
3 hours ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromAdvocate.com
6 days ago

As looksmaxxing rises, its biggest influencer lands in the hospital

Peters later wrote on X that the experience was 'brutal,' sharing that he had been using substances as a way to cope in social settings but acknowledged it was 'not a real solution.'
NYC LGBT
#creator-marketing
Marketing tech
fromExchangewire
5 hours ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromInc
3 weeks ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Marketing tech
fromExchangewire
5 hours ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing
fromInc
3 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Cocktails
fromBustle
6 days ago

TikTok's "Aperol Spritz" Nails Are Buzzing For Summer

Aperol spritz nails are a trendy manicure style featuring bright orange-toned red shades, perfect for spring and summer.
Growth hacking
fromForbes
5 days ago

3 LinkedIn Habits That Guarantee Daily Growth

Daily LinkedIn habits like timely commenting and initiating conversations can significantly grow your audience and create opportunities.
Marketing
fromwww.businessinsider.com
1 day ago

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.
Social media marketing
fromInc
10 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Television
fromJezebel
5 days ago

Taylor Frankie Paul Will Not Face New Charges

Domestic violence allegations between Taylor Frankie Paul and Dakota Mortensen led to halted production and legal investigations, but no new charges were filed.
#social-media
Social media marketing
fromMiami Herald
23 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Social media marketing
fromForbes
2 weeks ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Online marketing
fromForbes
2 weeks ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromMiami Herald
23 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Social media marketing
fromForbes
2 weeks ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromWWD
15 hours ago

Five Celebrity Beauty Brand Launches By MIV

Celebrity brands leverage founder influence and social media to drive significant consumer interest and media impact value.
fromBustle
1 week ago

Cardi B Reveals Why She Hasn't Been On Instagram Live Lately

My sh*t was chopped suey. There was the at-home bleaching in my early 20s, then the breakage, and finally returning to the recipes I grew up with.
Fashion & style
E-Commerce
fromVogue
2 weeks ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Women in technology
fromEntrepreneur
2 weeks ago

How Livvy Dunne Turned Early Fame Into a Multi-Million-Dollar Brand

Livvy Dunne is prioritizing long-term partnerships and equity over short-term brand deals, focusing on ownership and creating opportunities for others.
Toronto startup
fromFortune
3 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing
fromDigiday
15 hours ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.
Fashion & style
fromwww.marketingdive.com
6 days ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
Business
from24/7 Wall St.
3 weeks ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
Media industry
fromVariety
5 days ago

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.
Social media marketing
fromLindsey Gamble
2 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Media industry
fromDeadline
6 days ago

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.
fromWWD
4 days ago

Kory Marchisotto Appointed President of E.l.f. Brands

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.
Marketing
Marketing
fromMiami Herald
6 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Television
fromBustle
4 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Television
fromDefector
1 month ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
Social media marketing
fromComplex
6 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
Marketing
fromFortune
2 weeks ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Brooklyn
fromBrooklyn Eagle
2 months ago

Welcome to the Influencer Economy

Influencers capture online attention and convert it into economic activity, reshaping distribution and brand monetization into a roughly $21 billion economy.
Artificial intelligence
fromUNILAD Tech
2 months ago

How most followed TikToker in the world's content will change following business move that made him $975,000,000

Khaby Lame's $975 million acquisition enables an AI 'digital twin' and a shift toward strategic brand leadership, scaling AI-generated multilingual content while focusing on curated flagship appearances.
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
#skincare
Social media marketing
fromForbes
3 weeks ago

Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat

Alix Earle launches Reale Actives, a skincare brand, focusing on influencer marketing and smaller creators passionate about skincare.
Social media marketing
fromFortune
3 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
Social media marketing
fromForbes
3 weeks ago

Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat

Alix Earle launches Reale Actives, a skincare brand, focusing on influencer marketing and smaller creators passionate about skincare.
Social media marketing
fromFortune
3 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
Social media marketing
fromInc
4 weeks ago

Bethenny Frankel's TikTok Side Hustle Generates $20 Million in Annual Revenue. Here's Her Advice for Building Your Own Content Business

Bethenny Frankel successfully reinvents herself by leveraging personal branding and in-house control over marketing strategies.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Fashion & style
fromWWD
2 months ago

Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success

Tory Burch led NYFW social engagement with 3.6 million interactions, a 119% increase from last September, driven largely by TikTok momentum.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Fashion & style
fromwww.news.com.au
2 months ago

Paige Spiranac debuts new look after 3-month Instagram exile

Paige Spiranac showed curly bangs on X after months away from Instagram; fans praised the look as she focuses on online content over pro golf.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Marketing
fromDigiday
2 months ago

From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

Creators are diversifying beyond single social platforms by using offline networks like LinkNYC to reduce algorithmic risk and reach broader audiences.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
[ Load more ]