"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
We were not expecting to find so much richness and depth from a physics point of view underneath the sole of a shoe, says Adel Djellouli, a scientist at Harvard University and co-lead of the study. In a new study, scientists explore the physics that give rise to the familiar squeak of basketball shoes sliding on a hard surface.
WNBA expansion team the Portland Fire has unveiled its inaugural game jerseys. The white home jersey has Fire emblazoned on the front, and the away red jersey showcases the city's name. The secondary logo is PDX, shorthand for the city, with the P as an outline of Mt. Hood and design of the P and D reflecting the flow of the Willamette River.
Nike unveiled the Team USA collection on January 28, and it's been having a moment on social media as athletes don the gear at the games. Between January 30 and the February 6 opening ceremony in Milan, conversations on X mentioning ACG and the Olympics increased by 273%, data analytics firm PeakMetrics told Business Insider. Google searches for "Nike ACG" also spiked during the first week of February, then hit a new peak this week with the Olympic Games underway, according to Google Trends.
Lotti explained that Nike has been working with air as a cushioning technology in footwear for half a century, but they've barely scratched the surface of what air can do. The interesting twist? From a design perspective, they're working with a medium that's completely invisible. You can't see air, you can't touch it in the traditional sense, yet it's proving to be one of the most versatile materials in their arsenal.