fromDigiday
3 days agoMedia Briefing: Google's latest core update a reminder that pageviews can't remain the primary metric
For years, big publishers treated Google as a distribution utility: publish a lot, cover everything and let domain authority do the rest. The December core update - rolled out Dec. 11-29 - is another sign that bargain is breaking. In multiple readouts, volatility hit news hard, and the sites that appear to be holding up best are those that behave less like general-interest news hubs and more like "the best answer" engines.
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