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#marketing
Marketing
fromInc
13 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
14 hours ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromMarTech
2 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Social media marketing
fromInc
6 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromInc
13 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
14 hours ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromMarTech
2 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Social media marketing
fromInc
6 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
more#marketing
#ai-in-marketing
Marketing tech
fromAcast
3 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
2 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
3 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
2 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Online marketing
fromVerticalResponse
3 hours ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
#meta-platforms
Tech industry
fromThe Motley Fool
3 hours ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
2 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
Social media marketing
fromBenzinga
1 week ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Tech industry
fromThe Motley Fool
3 hours ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
2 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
Social media marketing
fromBenzinga
1 week ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
more#meta-platforms
Podcast
fromRAIN News
2 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
Business intelligence
fromFairbanks Daily News-Miner
2 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
fromExchangewire
2 days ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.
Media industry
Exercise
fromEntrepreneur
3 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#youtube
Television
fromTechCrunch
4 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromThe Cool Down
23 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
4 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromThe Cool Down
23 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
more#youtube
#podcast-advertising
Podcast
fromRAIN News
3 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
Podcast
fromRAIN News
3 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
more#podcast-advertising
fromForbes
1 day ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
#creator-economy
Media industry
fromTheWrap
2 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Media industry
fromTheWrap
2 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
more#creator-economy
fromTechCrunch
5 hours ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
Marketing tech
fromThedrum
18 hours ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
Media industry
fromThe Hollywood Reporter
3 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Podcast
fromThe Hollywood Reporter
5 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
#ai
Marketing tech
fromExchangewire
3 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
3 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
fromDigiday
6 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromExchangewire
3 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
3 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromDigiday
6 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
#advertising
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
#social-media
fromForbes
5 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
5 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
more#social-media
Marketing tech
fromGeeky Gadgets
2 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Media industry
from24/7 Wall St.
3 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Social media marketing
fromForbes
3 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing tech
fromMarTech
2 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Media industry
fromRAIN News
4 days ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
Marketing
fromMarTech
4 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Media industry
fromDigiday
3 days ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
Marketing tech
fromDigiday
2 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
#publishing
Online marketing
fromWorld Economic Forum
1 week ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Online marketing
fromWorld Economic Forum
1 week ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Media industry
fromExchangewire
1 week ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
more#publishing
Marketing tech
from24/7 Wall St.
2 days ago

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.
Media industry
fromDigiday
4 days ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Marketing
fromAbove the Law
1 week ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
#ai-in-advertising
more#ai-in-advertising
Media industry
fromFast Company
5 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
#marketing-attribution
Marketing tech
fromMiami Herald
2 days ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.
Marketing tech
fromNeil Patel
4 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromMiami Herald
2 days ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.
Marketing tech
fromNeil Patel
4 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
more#marketing-attribution
Marketing tech
fromAdExchanger
2 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromDigiday
2 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromForbes
4 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
fromEMARKETER
3 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromNeil Patel
3 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromExchangewire
4 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
3 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
#applovin
Marketing tech
from24/7 Wall St.
3 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com Australia
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
from24/7 Wall St.
3 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com Australia
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
more#applovin
Media industry
fromFast Company
3 weeks ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Marketing tech
fromMarketing Dive
3 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromExchangewire
3 days ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Marketing tech
fromVariety
3 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Marketing tech
fromExchangewire
3 days ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing tech
fromEMARKETER
4 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
#google
fromBenzinga
4 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
4 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
4 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
4 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing tech
fromForbes
4 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromDigiday
5 days ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromAdExchanger
4 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromAdExchanger
5 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromForbes
5 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
#ad-tech
Marketing tech
fromAdExchanger
5 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromAdExchanger
5 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromAdExchanger
3 weeks ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.
more#ad-tech
Marketing tech
fromAdExchanger
5 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Media industry
fromAdExchanger
1 month ago

Content Creators Didn't Kill Publisher Video. They Rebuilt The Ad Model | AdExchanger

Creator-led media companies outperform traditional publishers by building passionate fanbases and selling deeply integrated, cross-platform video campaigns that generic ads cannot match.
Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
#programmatic-advertising
more#programmatic-advertising
Marketing tech
fromForbes
1 week ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing
fromEntrepreneur
1 month ago

Why the Smartest Brands Are Becoming Media Companies

Brands must earn attention through emotionally resonant storytelling and episodic, platform-native entertainment rather than through interruptive, repetitive advertising.
fromExchangewire
2 months ago

The Stack: Uncertainty Grips Media

Speaking of Google, the search giant unveiled the Universal Commerce Protocol (UCP): a new open standard for AI agent-based shopping. Developed in collaboration with companies including Shopify, Etsy, Wayfair, Target and Walmart, the protocol is designed to allow AI agents to operate across multiple stages of the customer journey, from product discovery through to post-purchase support, without requiring separate agent connections for each function.
Marketing tech
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