"I can't stand up here and tell you that in a moment of incredible transformation that that's not going to mean transformation of our workforce. Our strategy until now has been to cling to the audience that remains on broadcast television. I'm here to tell you that if we stick to that strategy, we're toast."
"During the meeting, Weiss said CBS was shifting away from commodity news in favor of exclusive reports that can't be found anywhere else. If you can get what we're selling in five other places, in 10 other places, in 100 other places – that's probably not a thing we need to double down on."
CBS News chief Bari Weiss is planning layoffs affecting dozens of staffers as part of a strategic overhaul to position the network for the digital age. At a January town hall, Weiss warned employees that technological transformation would necessitate workforce changes. She emphasized CBS's shift away from commodity news toward exclusive, differentiated reporting unavailable elsewhere. Weiss stated the network must pursue digital dominance and abandon its traditional broadcast television strategy, warning that clinging to legacy audiences would be unsustainable. Reports indicate potential layoffs could affect at least 15% of staff, beginning between March and May. Since Weiss's appointment as editor in chief in October, several prominent journalists have departed the network.
#cbs-news-restructuring #digital-transformation #media-layoffs #news-industry-strategy #broadcast-to-digital-shift
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